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Grapevine : The New Art of Word-of-Mouth Marketing by Dave and John Butman Balter
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For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have ... More
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Grapevine : Why Buzz Was a Fad but Word of Mouth Is Forever by Dave Balter
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Word of mouth is an amazingly powerful force — but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining ... More
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Grapevine : The New Art of Word-of-Mouth Marketing by Dave Balter, John Butman
Hardcover
For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have ... More
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