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Textbook Hardcover - REV
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Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and ... More
Paperback
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With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other "most admired" Value Space explains why and how companies in all business sectors ... More
Textbook Hardcover - Older Edition
Hardcover
"UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining ... More
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