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    Customer Behavior : A Managerial Perspective by Jagdish N. Sheth, Banwari Mittal

    Textbook Hardcover - REV

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    • ISBN-13: 9780030343360
    • Sales Rank: 711,161
    • Pub. Date: February 2002

    Intended for advanced undergraduates or graduate students, this textbook examines the significance of the customer, the foundations of customer behavior, decisions and ...  More

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    Valuespace by Banwari Mittal, Jagdish N. Sheth

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    • ISBN-13: 9780071589659
    • Pub. Date: May 2001

    With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other "most admired" Value Space explains why and how companies in all business sectors ...  More

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    Customer Behavior by Banwari Mittal, Jagdish N. Sheth, Bruce I. Newman

    Textbook Hardcover - Older Edition

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    • ISBN-13: 9780030980169
    • Pub. Date: August 1998

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      ValueSpace : Winning the Battle for Market Leadership by Banwari Mittal, Jagdish N. Sheth

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      • ISBN-13: 9780071375276
      • Pub. Date: May 2001

      "UPS ... 3M ... Caterpillar ... Among today's foremost global corporations, these members of Fortune's most-admired companies list have established reputations for combining ...  More

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