The Cultural Context in Business Communication by Susanne Niemeier (Editor), Charles P. Campbell (Editor), Rene Dirven (Editor)

From the Publisher

The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings.

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• Table of Contents

Table of Contents