Premium Power: The Secret of Success of Mercedez-Benz, BMW, Porsche and Audi by Philipp G. Rosengarten, Christoph B. Stuermer
BUY IT NEW
- $53.00 List price$39.75 Online price$35.77 Member price(Save 32%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
(Hardcover)
- Pub. Date: March 2006
- 224pp
- Sales Rank: 554,469
Buy it Used: 3 copies from $36.90 See All Available
Customers who bought this also bought
Product Details
- Pub. Date: March 2006
- Publisher: Palgrave Macmillan
- Format: Hardcover, 224pp
- Sales Rank: 554,469
- ISBN-13: 9781403998835
- ISBN: 1403998833
Synopsis
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
loading...