| Preface | |
| Acknowledgments | |
| Reading credits | |
| Pt. 1 | Professional sports | |
| Ch. 1 | Ownership | 1 |
| The rich who own sports | 5 |
| Hard ball : the abuse of power in pro team sports | 8 |
| Public ownership of sports franchises : investment, novelty, or fraud? | 15 |
| Ch. 2 | Leagues : structure and background | 21 |
| The sports industry's resistance to bear markets | 23 |
| The market structure of sports | 26 |
| Home team | 34 |
| Open competition in league sports | 38 |
| Ch. 3 | Leagues : revenue sharing and self-analysis | 45 |
| Keeping score : the economics of big-time sports | 47 |
| Revenue sharing and agency problems in professional team sport : the case of the national football league | 54 |
| The report of the independent members of the commissioner's Blue Ribbon Panel on baseball economics | 62 |
| Ch. 4 | Accounting, taxation, and bankruptcy | 75 |
| Keeping the financial scorecard : accounting for a sports franchise | 77 |
| The purchase and sale of a sports team : tax issues and rules | 81 |
| The challenges of professional sports franchise purchase price allocations | 96 |
| Reorganization of the professional sports franchise | 99 |
| Ch. 5 | Stadiums and arenas | 111 |
| The stadium game | 113 |
| The name is the game in facility naming rights | 127 |
| The sports franchise game : cities in pursuit of sports franchises, events, stadiums, and arenas | 135 |
| Ch. 6 | Media | 139 |
| Sports and television | 143 |
| Pro leagues' ratings drop; nobody is quite sure why | 147 |
| The NBA strategy of broadcast television exposure : a legal application | 152 |
| Vertical integration in sport | 159 |
| Toward a scheme for football clubs seeking an effective presence on the internet | 163 |
| Japanese spectator sport industry : cultural changes creating new opportunities | 173 |
| Ch. 7 | Licensed products | 177 |
| Principles and practice of sport management | 179 |
| The antitrust implications of professional sports' leaguewide licensing and merchandising arrangements | 183 |
| Examining the importance of brand equity in professional sport | 188 |
| Understanding brand loyalty in professional sport : examining the link between brand associations and brand loyalty | 194 |
| Ch. 8 | Labor matters : unions | 199 |
| Blue-collar law and basketball | 201 |
| Major league baseball's labor turmoil : the failure of the counter-revolution | 208 |
| Creating a win-win situation through collective bargaining : the NFL salary cap | 217 |
| Ch. 9 | Labor matters : athlete compensation | 231 |
| Pay dirt : the business of professional team sports | 235 |
| The sports business as a labor market laboratory | 242 |
| When negotiations fail : an analysis of salary arbitration and salary cap systems | 252 |
| The effect of salary arbitration on major league baseball | 267 |
| Football may be ill, but don't blame Bosman | 277 |
| Management abilities, player salaries, and team performance | 285 |
| Free agent performance in major league baseball : do teams get what they expect? | 290 |
| The business of sports agents | 295 |
| Ch. 10 | Individual sports | 299 |
| In the fast lane to big bucks : the growth of NASCAR | 301 |
| The PGA tour : successful self-regulation or unreasonably restraining trade? | 307 |
| Annual report for the fiscal year ended April 30, 2002 | 310 |
| WTA : the league that wasn't there | 317 |
| The Muhammad Ali boxing reform act : the first jab at establishing credibility in professional boxing | 320 |
| Ch. 11 | Start-up leagues and niche sports | 323 |
| Minor league baseball and local economic development | 331 |
| Annual report for the fiscal year ended September 30, 2002 | 338 |
| Fraser v. major league soccer | 344 |
| The growth of women's sports | 349 |
| Ch. 12 | Sports franchise valuation | 351 |
| The economics of sports | 361 |
| How to value professional sports franchise intangible assets | 367 |
| The impact of stadium economics on he value of the professional sports franchise | 376 |
| The market structure of sports | 380 |
| Moody's methodology for rating sports-related enterprises | 385 |
| Pt. 2 | Olympic sports | |
| Ch. 13 | Olympic sports | 395 |
| Management of the Olympic games : the lessons of Sydney | 401 |
| The future of the Olympic games | 407 |
| Economics of the Olympic games, hosting the games 1972-2000 | 415 |
| Pt. 3 | College sports | |
| Ch. 14 | History and structure | 421 |
| A brief history of the national collegiate athletic association's role in regulating intercollegiate athletics | 423 |
| Principles and practice of sport management | 430 |
| Sports law : cases and materials | 436 |
| Ethics in intercollegiate athletics : an examination of NCAA violations and penalties : 1952-1997 | 447 |
| Ch. 15 | The NCAA and conference affiliation | 459 |
| The economic realities of amateur sports organization | 469 |
| The business of college sports and the high cost of winning | 477 |
| The college football industry | 492 |
| Telecasts and recruiting in NCAA division I football : the impact of altered property rights | 500 |
| Unpaid professionals | 503 |
| NCAA 2002-03 revenue distribution plan | 516 |
| An economic analysis of cartel behavior within the NCAA | 522 |
| Ch. 16 | Member institutions | 527 |
| Beer and circus : how big-time college sports is crippling undergraduate education | 533 |
| Effects of university athletics on the university : a review and extension of empirical assessment | 540 |
| The empirical effects of collegiate athletics : an interim report | 551 |
| Intercollegiate athletics and the American university : a university president's perspective | 557 |
| University of Michigan athletic department budget, 2003-2004 | 574 |
| Logo cops : the law and business of collegiate licensing | 584 |
| Beer and circus : how big-time college sports is crippling undergraduate education | 590 |
| Fundraising : an essential competency for the sport manager in the 21st century | 594 |
| Welcome to the big time | 602 |
| Recent federal income tax issues regarding professional and amateur sports | 610 |
| Ch. 17 | Gender equity | 617 |
| Clarification of intercollegiate athletics policy guidance : the three-part test | 619 |
| Letter clarifying apportionment of financial aid in intercollegiate athletics programs (July 23, 1998) | 628 |
| Further clarification of intercollegiate athletics policy guidance regarding title IX compliance | 633 |
| The growth of NCAA women's rowing : a financial, ethical, and legal analysis | 636 |
| Can gender equity find a place in commercialized college sports? | 643 |
| Ch. 18 | Amateurism and reform | 653 |
| Legislation for the glory of sport : amateurism and compensation | 655 |
| Symposium : sports law as a reflection of society's laws and values : pay for play for college athletes : now more than ever | 662 |
| The game of life | 670 |
| A call to action : reconnecting college sports and higher education | 678 |
| Pt. 4 | Sociological considerations | |
| Ch. 19 | Diversity | 697 |
| Discrimination in major league baseball : hiring standards for major league manages, 1975-1994 | 703 |
| Diversity, racism, and professional sports franchise ownership : change must come from within | 711 |
| The sports business as a labor market laboratory | 714 |
| The globalization of baseball : a Latin American perspective | 718 |
| Ch. 20 | Ethics | 725 |
| The ethical issues confronting managers in the sport industry | 727 |
| The Oympics and the search for global values | 733 |
| Pt. 5 | The future | |
| Ch. 21 | Future challenges | 737 |
| Keeping score : the economics of big-time sports | 741 |
| Sport business in the next decade : a general overview of expected trends | 746 |
| Managing North American major professional sport teams in the new millennium : a focus on building brand equity | 757 |
| Index | 769 |
loading...