Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think by Paul Szwarc

BUY IT NEW

  • $39.95 List price
    $37.95 Online price
    $34.15 Member price
    (Save 14%)
    Limited Time Offer! Everyone receives the Member Price on books.
    See Details
    • skip to cart
  • Add To List uiAction=GetAllLists&page=List&pageType=list&ean=9780749443368&productCode=BK&maxCount=100&threshold=3

GET FREE SHIPPING ON ORDERS OF $25 OR MORE

DELIVERY & GIFT DETAILS:

Usually ships within 24 hours

Delivery Time and Shipping Rates

Eligible for gift wrap & gift message.

BUY IT USED

5 copies from $23.68

See All Available

(Paperback)

  • Pub. Date: September 2005
  • 224pp

    Reader Rating:

    See All Detailed Ratings

    Buy it Used: 5 copies from $23.68 See All Available

    Customers who bought this also bought

     
    • Overview
    • Editorial Reviews
    • Features

    Product Details

    • Pub. Date: September 2005
    • Publisher: Kogan Page, Limited
    • Format: Paperback, 224pp

    Synopsis

    * Includes both a client and supplier perspective of market research on customer satisfaction and loyalty

    More Reviews and Recommendations

    Biography

    Paul Szwarc is a director at Network Research and Marketing Ltd. He has 25 years' experience of consumer and business-to-business research. An expert in the consumer financial sector, he has directed multi-country projects on customer loyalty and retention, new product/service development, and employee satisfaction.

    Customer Reviews

    • Reader Rating:

    Be the first to write a review!