The Selling of the President, 1968 by Joe McGinniss
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(Paperback - Reprint)
- Pub. Date: August 1988
- 272pp
- Sales Rank: 145,404
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Product Details
- Pub. Date: August 1988
- Publisher: Penguin Group (USA)
- Format: Paperback, 272pp
- Sales Rank: 145,404
- ISBN-13: 9780140112405
- ISBN: 0140112405
- Edition Description: Reprint
Annotation
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
Brills Content
This 1969 classic showed telvision's power in packaging a politician into a product like a bar of soap. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control.
More Reviews and RecommendationsCustomer Reviews
Selling of the President, 1968by Anonymous
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April 08, 2004: This is quite simply a fascinating book.For starters, it is a must read for anyone hoping to be a political strategist.For history buffs, a detailed account of the election of 1968.This was the year that Dick rose from the ashes, and resurrected his political career, which up to that point was in shambles.A year which was a major turning point in American history.If Nixon had lost that election, what of Watergate and its effect on politics? What of the Vietnam war? In any event, take a behind-the-scenes look at how a brilliant group of admen and strategists led by Roger Ailes, packaged a man and sold him to the American electorate like a shiny new Dodge.This presidential campaign affected all others thereafter, and you'll understand why after reading this book.This is a classic.
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