China's Futures by Ogilvy, Peter Schwartz, James A. Ogilvy

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(Hardcover - 1 ED)

  • Pub. Date: January 2000
  • 176pp
  • Sales Rank: 585,513
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    Product Details

    • Pub. Date: January 2000
    • Publisher: Wiley, John & Sons, Incorporated
    • Format: Hardcover, 176pp
    • Sales Rank: 585,513

    Synopsis

    China is the world's third largest economy and America's biggest trading partner in Asia. This work presents three versions of what China's future might look like and what that will mean for governments and companies doing business with or in China. Scenarios are presented in narrative from, explaining predetermined elements, assumptions, and variables underlying each scenario and making suggestions about how companies can use each scenario to plan business strategy. The authors are partners in a consulting and research firm. They pioneered the process of business scenarios in the early 1990s. Annotation c. Book News, Inc., Portland, OR

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    Biography

    JAMES OGILVY and PETER SCHWARTZ are partners in Global Business Network (GBN), a consulting and research firm that is devoted to helping clients develop business strategies that fit the emerging realities of global markets. They are responsible for the widespread use of business scenarios, a process they pioneered in the early 1990s and which Schwartz made popular through his book The Art of the Long View.

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