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Sell More: An Entrepreneur's Guide To Marketing On A Small Budget by Judy McKay

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(Paperback)

  • Pub. Date: September 2007
  • 105pp

    Reader Rating: (20 ratings)

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    Product Details

    • Pub. Date: September 2007
    • Publisher: iUniverse, Incorporated
    • Format: Paperback, 105pp

    Synopsis

    Stop hemorrhaging money. Sell More, overflows with low cost ideas designed to help new or seasoned entrepreneurs maximize their sales and profitability at minimum expense.

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    Biography

    Judy McKay has more than 20 years of experience in both sales and marketing. She is currently the CEO and Creative Director of Ideas Unlimited. Judy customizes strategic action plans that will increase sales and profitability. Her goal is to inspire and provide ideas that will help you achieve success.

    Customer Reviews

    Sell Moreby Anonymous

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    February 23, 2009: Having previously managed retail stores and now in my position as a High School Business Teacher, I can heartily recommend the book "Sell more..." This book provides not only thoughtful and novel insights into the art of selling but an abundance of resources for teachers who are looking for new ways to "hook" their students into the lesson. For example, I used information from the chapter "You Had Me at Hello" as a guide for students to follow when creating business cards. The students were challenged to create a card that captured the interest of the reader. Using the techniques in the book, the students produced outstanding cards. So, whether you are looking for exciting ways to increase sales or a fresh approach to teaching entrepreneurial concepts, "Sell more..." is a must read.

    Sell more...by SallyC-FL

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    January 21, 2009: As the librarian at a public high school with a business academy, I found "Sell more..." to be an excellent resource for our students. Our academy teachers have been using Ms. McKay's book as a follow up and template for lessons about entrepreneurship. Ms. McKay is obviously in business for herself as well as being an accomplished author. I found the book easy to follow with its uncomplicated and humorous style. I found the chapter "Customer service, it's not brain surgery or rocket science; it's harder" to be very helpful. Libraries by their very nature ARE customer service. Some of her suggestions and insights have been useful in training our student assistants. I would recommend adding Ms. McKay's book to high school library collections especially for those students and faculty who are looking for resources before starting their own businesses.


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