The Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business World by Terrie Williams, Joe Cooney, Bill Cosby (Foreword by)
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(Paperback - Reprint)
- Pub. Date: February 1996
- 248pp
- Sales Rank: 268,902
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Product Details
- Pub. Date: February 1996
- Publisher: Grand Central Publishing
- Format: Paperback, 248pp
- Sales Rank: 268,902
- ISBN-13: 9780446671583
- ISBN: 0446671584
- Edition Number: 1
- Edition Description: Reprint
Synopsis
Terrie Williams, president of the renowned public relations agency that bears her name, tells her extraordinary story, and shares simple and inspiring strategies anyone can use to achieve their goals and dreams.
Annotation
The president of one of America's most successful public relations firms presents her proven success formula: to do well in business you must do good to others. Terrie Williams--whose clients include Eddie Murphy and Janet Jackson--offers invaluable information for business success based on building relationships.
Publishers Weekly
``Turning contacts into contracts,'' says Williams, a black woman and entrepreneur, accounts for the success of her public relations and marketing agency, which since 1987 has represented AT&T, Time-Life Books, the Disney Channel and Janet Jackson, among others. This very chatty self-help guide for aspiring entrepreneurs, coauthored with Cooney, an associate at the Terrie Williams Agency, recounts how Williams, a former social worker and self-declared ``people's person,'' founded her firm on a shoestring with Eddie Murphy and Miles Davis as first clients. Useful tips and examples concern building a reputation for integrity, performance techniques and ``going the extra mile'' for clients. Upbeat and inspirational. Major ad/promo; author tour. (Sept.)
More Reviews and RecommendationsCustomer Reviews
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Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business Worldby Anonymous
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April 10, 2007: This book was amazing it's like guidelines to success and it's the simplest things that she does that makes her so successful...there is this one part of the book when she finally gets her first client that was just amazing..Terrie just made you want to get up and start your own business and that's what i love about this book it motivates you...which is what we sometimes need in life motivation
Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business Worldby Anonymous
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December 30, 2001: In my opinion she wrote this book from a professional yet human perspective. It seems that some readers may have expected this book to solve their problems for them. Maybe they were looking for a step by step guide, to lead them to a career such as Terries. Terrie's Personal Touch philosphy is one that works, but if you're the type of person who lacks the drive and initiative to obtain your goals. All the books in the world will not make you a success.
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