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McCord shows how to identify one's sales strengths and then find the productsor services, the markets, the marketing methods, and the selling process thatwill highlight those selling strengths and minimize any weaknesses.
More Reviews and RecommendationsPAUL McCORD is a speaker, sales trainer, and consultant with over twenty years' experience training sales personnel from every imaginable industry. His sales training and consulting company, McCord and Associates, is a Houston-based firm that focuses on helping small to medium-sized companies develop their sales teams.
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March 11, 2008: Becoming a top producer takes more than just hard work and lots of effort. You must know how to use your particular strengths and skills to maximize your efforts. Unfortunately, very few actually know how to do that and most top producers only have discovered it after years of trial and error. Now you don't have to spend years trying to figure out to how to make your sales business produce great results. Paul McCord's 'SuperStar Selling' will walk you through every key component of creating a top producing sales career. If you implement his recommendations, you will succeed.
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March 08, 2008: I've only been in sales for a few months and I've done well, but I'm far from where I want to be. During my short career I've bought and read almost two dozen sales books, most by the 'big' name people my manager has told me to read. None even begin to compare with this book. This is the only book I've read that REALLY gets to core issues and gives ME the tools I need to succeed. Every other book I've read just gives me tips on how to do things, this is the only one that shows me how to figure out how I sell best, how I can be the most successful, and what I really need to be doing, why, and how. I wish I'd had this book on my first day in sales, not almost a year later. My manager bought a copy for everybody in the office and we're working through it as a group. Even our best salespeople are saying they wish they'd had this years ago and are making real changes to the way they do business. If you're really serious about making top money, but this book and work through it. Better yet, have your manager do what mine did and buy a copy for everyone in your office.