Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott, Anthony D. Williams

From the Publisher

An updated edition of the national bestseller—now with a new introduction and a new chapter

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important lookinto the future, Wikinomics will be your road map for doing business in the twenty-first century.

What People Are Saying

Tom Peters
I am very willing to proclaim that Wikinomics is undoubtedly the best picture so far of the new world of enterprise, collaboration, innovation, and value creation. This is a breathtaking piece of work.

Warren Bennis
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led. (Warren Bennis, Professor of Management, Univ. of Southern California)

Eric Schmidt
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. (Eric Schmidt, CEO Google)

Ross Mayfield
I love this book. Mass collaboration is most disruptive development in business in a long time. Consider Wikinomics your survival kit. (Ross Mayfield, CEO, Socialtext)

Gordon Nixon
Wikinomics will help you understand the changes, why they should be good news for businesses, and how to win in this new world. (Gordon Nixon, CEO, Royal Bank of Canada)

A.G. Lafley
No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Wikinomics reveals the next historic step - the art and science of mass collaboration where companies open up to the world. It is an important book. (A. G. Lafley, CEO, Procter & Gamble)

Eric Schmidt, CEO Google
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book.

Warren Bennis, distinguished professor of Management, University of Southern California and author, On Becoming a Leader
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led.

Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide
Wikinomics illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control.

Tony Scott, senior vice president and chief information officer, The Walt Disney Company
A MapQuest-like guide to the emerging business-to-consumer relationship. This book should be invaluable to any manager—helping us chart our way in an increasingly digital world.

Noel Tichy, professor, University of Michigan and author of Cycle of Leadership
Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed.

Klaus Schwab, founder and executive chairman, World Economic Forum
A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging ‘creative commons’ can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy.

John Chambers, president and CEO Cisco Systems
Wikinomics captures and explains the essential nature of the next generation of the Internet—how collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book.

Product Details

• Table of Contents

Table of Contents