Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy by Erich Joachimsthaler
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(Hardcover)
- Pub. Date: May 2007
- 253pp
- Sales Rank: 318,751
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Product Details
- Pub. Date: May 2007
- Publisher: Harvard Business Press
- Format: Hardcover, 253pp
- Sales Rank: 318,751
- ISBN-13: 9781422101650
- ISBN: 1422101657
- Edition Number: 1
Synopsis
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library.
This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Zara, General Electric Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy.
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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategyby Anonymous
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February 14, 2008: You need look no further than Starbucks or the iPod to understand Erich Joachimsthaler?s take on marketing, innovation and corporate growth. He says that identifying customer need is a surefire recipe for being in a blind spot, and not seeing your biggest opportunities for innovation and growth. Instead of focusing on making a tastier cupcake or a faster automobile, he recommends understanding the serial and behavioral episodes that make up people?s lives. Then build on that reasoning when you go to the marketplace. Joachimsthaler offers plenty of business stories as evidence to support his assertion that the leaders of thriving, cutting-edge companies try to understand and analyze the structure, pattern and emotional code of consumer behavior in context. Instead of studying needs and wants, market leaders first study behaviors. Progressive organizations understand the ecosystem of products or services, and how they intersect in the context of episodic behavior to help people take care of what matters to them: their daily projects, tasks and activities. Joachimsthaler assembles a compelling case for innovation and growth. He says the consumer paradigm has shifted from pushing for products to longing for peace of mind. getAbstract says that if you think he?s right, this book will leave you with plenty to ponder.
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