Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Big Customers in a Shrinking World by Peter Cheverton
BUY IT NEW
- $69.95 List price$52.46 Online Price$47.21 Member price(Save 32%)Limited Time Offer! Everyone receives the Member Price on books.
See Details
(Hardcover)
- Pub. Date: May 2006
- 304pp
- Sales Rank: 695,872
Buy it Used: 3 copies from $28.54 See All Available
Customers who bought this also bought
Product Details
- Pub. Date: May 2006
- Publisher: Kogan Page, Limited
- Format: Hardcover, 304pp
- Sales Rank: 695,872
- ISBN-13: 9780749445386
- ISBN: 0749445386
Synopsis
An essential guide to supporting and servicing global accounts with insight into managing cultural diversity, this text uses more than 100 case studies to help managers develop a realistic and practical approach.
Annotation
An essential guide to supporting and servicing global accounts with insight into managing cultural diversity, this text uses more than 100 case studies to help managers develop a realistic and practical approach.
More Reviews and RecommendationsBiography
Peter Cheverton is Director of Insight Marketing & People, an international training and consulting firm in KAM working in 30+ countries. His clients include some of the world's major blue chip companies such as AstraZeneca, Dow Corning, DuPont, ICI, and PPG. He is the author of "Key Marketing Skills" and "Global Account Management" (both Kogan Page).
loading...
loading...
loading...