Textbook (Paperback - with Infotrac)
Textbook Information
Lester (California State University) explores how the brain processes the individual graphic elements that make up a pictorial scene, examines the ethical problems associated with images, and describes each medium of presentation from a personal, historical, technical, ethical, cultural, and critical perspective. The fourth edition adds new images, and analyzes recent advertising campaigns and news event coverage. Annotation ©2004 Book News, Inc., Portland, OR
More Reviews and RecommendationsPaul Martin Lester is a tenured, full professor of Communications at California State University, Fullerton. After receiving an undergraduate degree in journalism from the University of Texas at Austin and working as a photojournalist for The Times-Picayune in New Orleans, Lester received his Master's from the University of Minnesota and a Ph.D. from Indiana University in mass communications. He is the author or editor of: Visual Journalism: A Guide for New Media Professionals (with Christopher R. Harris), Images that Injure Pictorial Stereotypes in the Media, Second Edition (with Susan Ross), Visual Communication Images with Messages Third Edition, Desktop Computing Workbook, Photojournalism An Ethical Approach, and The Ethics of Photojournalism.. In addition, Lester has published numerous articles in major communications' journals. He has given keynote speeches, panel discussions, presentations and workshops throughout the United States and in Australia, Canada, South Africa, Spain, Sweden, and the Netherlands. Lester's areas of expertise include e-learning, photojournalism practice, mass media and professional ethics, desktop and Internet publishing, visual communications, and new communications technologies.