Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems by Chris Calori, Ivan Chermayeff, Ivan Chermayeff (Foreword by)

Foreword     viii
Acknowledgments     x
Introduction     xiii
What Is Environmental Graphic Design?     2
The Spectrum of EGD Activity     4
The Importance of EGD Today     9
You Can't Learn This in College     12
What's Ahead in This Book     12
The Design Process     14
The Client Is Part of the Process     15
The Design Process Applied to EGD     16
Data Collection and Analysis (Predesign)     17
Schematic Design     19
Design Development     27
Documentation     36
Bidding (Postdesign)     45
Fabrication/Installation Observation     50
Postinstallation Evaluation     60
Chapter Wrap-Up     61
Overview of the Signage Pyramid Model     62
Genesis of a Design Approach     62
The Signage Pyramid's Component Systems     63
The Signage Pyramid and Resource Allocation     66
Chapter Wrap-Up     69
The Information Content System     70
Kinds of Sign Information Content     71
Hierarchy of Content     75
Developing the Sign Information ContentSystem     76
Navigation: Message Hierarchy and Proximity     86
Other Factors Affecting the Sign Information Content System     89
Pictorial Information Content     98
Signage Master Plans     100
Chapter Wrap-Up     101
The Graphic System     102
Typography Overview     103
Choosing a Typeface     104
Typographic Treatment     108
Typographic Considerations in Signage for Nonsighted and Low-Sighted People     114
Symbols and Arrows     115
Diagrams     120
Other Graphic Elements     124
Color     125
Layout     131
Overview of Signage Graphic Application Process     145
Chapter Wrap-Up     150
The Hardware System     152
Shape     152
Connotations of Form     158
Sign Mounting Considerations     161
Sign Size Considerations     166
Sign Lighting Overview     168
Sign Materials Overview     172
Basic Sign Materials     175
Electronic Message Display Devices     187
Stock Sign Hardware Systems     189
Sign Materials and Codes     190
Overview of Coatings and Finishes Applied to Signs     191
Chapter Wrap-Up     197
Project Credits     198
Bibliography     200
Index     202