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(Hardcover)
A comprehensive look at how to profit from the power of stock screening
With thousands of stocks to choose from, how can you find the best ones to invest in? Simple: start with a handful of clues that tend to predict outstanding returns, and then search the entire market in seconds for stocks that are producing those clues. That's stock screening, and it's the best way—the only way, really—to consistently beat the market.
Written by experienced investment journalist Jack Hough, Your Next Great Stock reveals the most powerful screen strategies ever produced. The strategies are easy to follow. If you have Internet access and can balance a checkbook, you can find winning stocks with this book as your guide. You'll learn how to find young companies poised for explosive growth, mature companies whose true profit potential is temporarily hidden, and more. Stop relying on overrated stock tips. Start using proven screening strategies to find your next great stock.
More Reviews and RecommendationsJack Hough writes about stock screening for SmartMoney magazine, SmartMoney.com, and the Wall Street Journal. Prior to this, Hough spent eight years on Wall Street advising high-net-worth investors. He makes regular television appearances and frequently speaks at events such as The Money Show.
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November 11, 2007: This is an outstanding guide to picking stocks. It presents some of the best-supported and most logical strategies I've seen for beating the market, and serves as an easy-to-read backgrounder on many financial subjects 'some of which can be pretty complicated'. The writing is clear and jargon-free and funny in parts. There are basically three parts to the book. The first is not to be missed. You won't buy another actively managed mutual fund after you read it. You might not buy an index mutual fund, either. The author demystifies 'debunks, really ' such high-brow finance topics as the efficient markets hypothesis and capital assets pricing model by tracing the history of probability math and showing how it was gradually misapplied to the stock market. I suffered through several investment courses in college and have long wondered about the everyday usefulness of the material, so I was fascinated by the author's case that much of it amounts to 'mathematical incest' and a mischaracterization of risk. This part also has a highly useful guide to telling reliable stock picking strategies from bad ones. There's a list of 'financial parlor tricks,' or ways that investment firms and stock-picking services sometimes fabricate their performance numbers. The middle section is short. It contains just enough of an intro to financial statements so that you're familiar with most of the terms used in the later strategies chapters. It also has a brief review of screening tools. 'The author writes for a company that has one, but he's up-front about this and mostly just lists the features of each screener.' This section also has basic info on how to use screening tools. Keeping this section so short was a good idea, I think. It keeps the reader from getting bogged down before getting the to payoff in the next part. The last part contains what many people will probably buy the book for: a round-up of the best stock-screening strategies the author says he has found during his work writing columns on the subject. I found several that Ive already started using. One chapter has a way to considerably improve the returns to a strategy I already knew about 'Dogs of the Dow'. Another is about using research spending to find companies whose earnings might be about to surge. Whether you're a growth investor or value investor 'or both' you'll almost certainly find something here that can boost your investment returns. To me that makes the book a bargain. All told: Excellent beginning, good 'and short' middle and excellent end. I highly recommend this book to anyone who invests.
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November 04, 2007: This is an excellent book for someone who wants to invest in stocks. The author lays out a case for screening for individual stocks as opposed to buying mutual funds. He then covers about 12 screening strategies. I learned a lot about what the different financial measures mean, and which ones are best to search with.