
Reserve it at BN.com & pick it up in 60 minutes at your local store.
Enter a zip code
(Hardcover)
| More Formats | |
|---|---|
| Paperback - Reprint | $12.76 |
| Compact Disc - Unabridged, 8 CDs, 9 hours | $33.24 |
A high-stakes race that will transform global economies is beginning: the race to develop low-carbon energy in time to solve the dangerous problem of global warming. And if Washington gets the rules wrong, the race will flounder or even run horribly off course.
Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a "logical, elegant, market-based approach" include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. More Reviews and RecommendationsMiriam Horn has written for Vanity Fair and the New York Times. She lives in New York City.
In his twenty-three years as president of Environmental Defense Fund, Fred Krupp has been the foremost champion of harnessing market forces for environmental ends. He lives in Connecticut.
Reader Rating:
See Detailed Ratings
May 12, 2009: Earth: The Sequel does for global warming what captialism did for the "dismal science" of economics; Using well-researched, and focused chapters, the book transforms our pessimism, doubt, and otherwise numbing and over-politicized views of the problem into a credible, well-balanced foundation for advancement and solution. Krupp and Horn help us to arrive at a future now; a future where opportunities are plentiful and a win-win mindset finds a uncompromised fit.
True, I have read better written books -- novels and biographies come to mind -- but rarely have I read a more important or pesuasive, forward- looking call to action. My only question now is why arent Krupp and Horn on CNN and MSNBC 24/7?? Many thanks!I Also Recommend: Tipping Point, The Weather Makers.
Reader Rating:
See Detailed Ratings
April 10, 2009: I've read a few books on alternative energy and global warming, so I'm beginning to get educated on the issues and solutions, but I'm far from a scientist or an engineer. Unfortunately, I would say about a third of this book is very difficult to trudge through unless you are one or the other. Here's a quote to make my point:
"...sodium carbonate will combine with the carbon dioxide to become sodium bicarbonate; periodically, a liquid will flush the leaves, washing the bicarbonate into solution. That solution will go to a separator, where electrodialysis will turn it back into carbon dioxide and sodium carbonate."There is definitely some great insight in this book, but the science is discussed on a far more micro scale than I'm looking for. I've read others on the topic that do a better job explaining the solutions on a more macro level that I absorb better.