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Textbook (Hardcover)
TEXTBOOK INFORMATION
Based on a newly discovered collection of private papers as well as interviews and corporate documents, Thomas W. Evans links the eight years (1954-1962) in which Reagan worked for General Electric-acting as host of its television program, GE Theater, and traveling the country as the company's public-relations envoy-to his conversion to conservatism. Evans particularly focuses on the profound influence of GE executive Lemuel Boulware, who would become Reagan's political and ideological mentor. Known for his innovative corporate strategies to win over workers and his tough stance against the "excesses" of union officials, Boulware championed the core tenets of modern American conservatism-free-market fundamentalism, anticommunism, lower taxes, and limited government. Building on the ideas and influence of Boulware, Reagan would soon begin his rise as a national political figure and an icon of the American conservative movement.
Evans respectfully traces Reagan's change from New Deal liberal to economic conservative to his eight-year stint (1954-1962) as spokesman for General Electric, when he hosted GE's Saturday night television show, General Electric Theater, and toured GE plants nationwide. It was on tour that Reagan delivered early drafts of the 1964 pro-Goldwater "time for choosing" speech that would eventually thrust him onto the national political scene. As the mouthpiece for GE policy, Reagan was immersed in a free market ideology that stressed limited government and low taxes, explains Evans, an attorney who chaired the Reagan administration's national symposium on partnerships in education. The most intriguing chapters explore the tensions between Reagan's leadership of the Screen Actors' Guild-which went on strike in 1960-and his role as the public face of a company determined to prevent its unionized employees from striking. In the last chapter, Evans explicitly connects some of Reagan's presidential decisions-his insistence on restructuring taxes without cutting military spending, for example, and his oversight of the National Labor Relations Board-with his GE education. This fascinating study sheds new light on Reagan's ideological evolution. (Jan.) Copyright 2006 Reed Business Information.
More Reviews and RecommendationsThomas W. Evans, a lawyer and avocational politician, has supervised a successful New Hampshire presidential primary and established a national citizens' campaign organization. A former adjunct professor of education and administration at Columbia University's Teachers College, Evans was chair of the Reagan administration's national symposium on partnerships in education and counsel to the Points of Light Foundation under George H.W. Bush.