Houdini Solution: Put Creativity and Innovation to Work by Thinking Inside the Box by Ernie Schenck
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(Paperback)
- Pub. Date: August 2006
- 256pp
- Sales Rank: 629,866
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Product Details
- Pub. Date: August 2006
- Publisher: McGraw-Hill Companies, The
- Format: Paperback, 256pp
- Sales Rank: 629,866
- ISBN-13: 9780071462044
- ISBN: 007146204X
Synopsis
Transform the shackles of conformity into the tools for generating amazing, unconventional results
Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.
Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.
Ernie Schenck is cofounder of the acclaimed advertising agency Pagano Schenck and Kay and an Emmy Award nominee for his creative work. He's also a columnist and contributing editor for Communication Arts magazine.
Biography
Ernie Schenck is cofounder of the acclaimed advertising agency Pagano Schenck and Kay and an Emmy Award nominee for his creative work. He's also a columnist and contributing editor for Communication Arts magazine.
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