Marketing Research, 8th Edition by David A. Aaker, George S. Day, V. Kumar

BUY IT NEW

  • $178.75 List price
    $162.21 Online Price
    $145.99 Member price
    (Save 18%)
    Limited Time Offer! Everyone receives the Member Price on books.
    See Details
    • skip to cart
  • Add To List uiAction=GetAllLists&page=List&pageType=list&ean=9780471230571&productCode=BK&maxCount=100&threshold=3

GET FREE SHIPPING ON ORDERS OF $25 OR MORE

DELIVERY & GIFT DETAILS:

Usually ships within 24 hours

Delivery Time and Shipping Rates

Eligible for gift wrap & gift message.

BUY IT USED

10 copies from $3.95

See All Available

Textbook (Hardcover - Older Edition)

  • 800pp

Reader Rating:

See All Detailed Ratings

TEXTBOOK INFORMATION

  • ISBN-13: 9780471230571
  • Edition Description: Older Edition
  • Edition Number: 8
  • Pub. Date: June 2003
  • Publisher: Wiley, John & Sons, Incorporated
Buy it Used: 10 copies from $3.95 See All Available

Customers who bought this also bought

 
  • Overview
  • Editorial Reviews
  • Features

Product Details

  • Pub. Date: June 2003
  • Publisher: Wiley, John & Sons, Incorporated
  • Format: Textbook Hardcover, 800pp

Synopsis

Relevant and recent examples and citations.
* In-depth coverage of e-commerce and database marketing.
* Cases and problems cover a wide range of products and organizations.
* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.

Customer Reviews

  • Reader Rating:

Be the first to write a review!