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The bestselling author of Nickel and Dimed goes back undercover to do for America’s ailing middle class what she did for the working poor
Barbara Ehrenreich’s Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional “in transition,” she attempts to land a middle-class job—undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and—again and again—rejected.
Bait and Switch highlights the people who’ve done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today’s ultra-lean corporations take pride in shedding their “surplus” employees—plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers—and little security even for those who have jobs.
Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposé of economic cruelty where we least expect it.
Barbara Ehrenreich's Bait and Switch is a worthy companion to Nickel and Dimed, her engaging and infuriating 2001 exposé of the hard lives of working-class Americans. The new book provides a victim's-eye view of the world of unemployed white-collar workers -- people struggling, mostly in vain, to recoup the high wages and prestige they lost after being dismissed from the not-so-secure confines of corporate America.
More Reviews and RecommendationsBarbara Ehrenreich is the author of fourteen books, including This Land Is Their Land and the New York Times bestsellers Bait and Switch and Fear of Falling. A frequent contributor to Harper’s and The Nation, she has also been a columnist at The New York Times and Time magazine.
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August 17, 2009: Normally, I don't subscribe too much to the far left, where Barbara Ehrenreich definitely resides, however, there is so much truth in this book from my own experiecnes that to write it off as exaggeration or falsehood in any way would be folly.
This book is engaging, I had trouble putting it down. The amount of stupidity and deception in the race to stay afloat engaged in by businesses, charlatans and people in the unemployment business is horrifying. And now, with the economy being as it is, these people will capitalize on all who are un/under-employed.Read, learn. Think, and watch your own job hunt to see how scary and accurate, this book is.Reader Rating:
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June 09, 2009: Like many of Ehrenreich's other books, this one is a commentary about a recent negative trend in the workplace, specifically, the obstructions placed in the way of those trying to re-enter it. She expresses her disdain for the workplace (which it deserves) through sarcasm, for example, regarding a beauty consultant's opinion of her cheekbones, "They are 'wonderful'; I can keep them." She loathes personality tests such as Meyers-Briggs, dismissing them as "meaningless" and having "zero predictive value," but I can tell you from personal experience that introverted thinkers usually make better computer programmers than extroverted feelers. That having been said, however, she makes an excellent point when she says, "If I am a public relations person by training and experience, what good will it do me to discover that my personality is better suited to a career as an embalmer?" Of course, this question would not apply to someone trying to enter the workforce for the first time; such a person would likely be better served by trying to enter a line of work better suited to his or her personality. Bottom line: her sarcasm and contempt are sometimes a bit much, but, as her conclusion points out, the trends she identifies are actually getting worse! Therefore, I recommend this book, especially now that such widespread unemployment is rampaging across the country.
I Also Recommend: Working with You Is Killing Me, Work Would Be Great if It Weren't for the People.
In Nickel and Dimed, Barbara Ehrenreich went inside the lives of "the working poor," low-wage workers who struggle to make ends meet. In Bait and Switch, she assumes a new identity in another hidden realm of our economy: the shadowy world of the white-collar unemployed. These displaced people had done everything right -- earned college degrees, developed marketable skills, built up impressive resumes -- yet remained totally vulnerable to "downsizing." To experience their plight, Ehrenreich readopted her maiden name, constructed a plausible job history, and assumed her place on a treadmill of career boot camps, job fairs, networking events, personality tests, and career coaching. A first-person look at what happens when job-hunting becomes a full-time job.
The bestselling author of Nickel and Dimed goes back undercover to do for America’s ailing middle class what she did for the working poor
Barbara Ehrenreich’s Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the shadowy world of the white-collar unemployed. Armed with a plausible résumé of a professional “in transition,” she attempts to land a middle-class job—undergoing career coaching and personality testing, then trawling a series of EST-like boot camps, job fairs, networking events, and evangelical job-search ministries. She gets an image makeover, works to project a winning attitude, yet is proselytized, scammed, lectured, and—again and again—rejected.
Bait and Switch highlights the people who’ve done everything right—gotten college degrees, developed marketable skills, and built up impressive résumés—yet have become repeatedly vulnerable to financial disaster, and not simply due to the vagaries of the business cycle. Today’s ultra-lean corporations take pride in shedding their “surplus” employees—plunging them, for months or years at a stretch, into the twilight zone of white-collar unemployment, where job searching becomes a full-time job in itself. As Ehrenreich discovers, there are few social supports for these newly disposable workers—and little security even for those who have jobs.
Like the now classic Nickel and Dimed, Bait and Switch is alternately hilarious and tragic, a searing exposé of economic cruelty where we least expect it.
Barbara Ehrenreich's Bait and Switch is a worthy companion to Nickel and Dimed, her engaging and infuriating 2001 exposé of the hard lives of working-class Americans. The new book provides a victim's-eye view of the world of unemployed white-collar workers -- people struggling, mostly in vain, to recoup the high wages and prestige they lost after being dismissed from the not-so-secure confines of corporate America.
Several years ago, Ehrenreich, a veteran muckraker, went to work in a variety of low-paying jobs to expose the harsh plight of the working poor; the resulting book, “Nickel and Dimed,” was an effective diatribe against the erosion of minimum wages and social safety nets. Here she goes incognito, under the cover of her maiden name (Alexander) and a lacklustre résumé, to find a white-collar job, preferably one with a title, benefits, and a minimum salary of fifty thousand a year. The idea was to worm into corporate America and expose the panicky insecurity of mid-level professionals in the downsized, outsourced New Economy. But, even after seemingly endless bouts of career-coaching sessions, networking events, and makeovers, the best offer “Barbara Alexander” gets is for a commission-only gig selling AFLAC medical insurance. It’s hard to tell whether the flaw lies in American capitalism or in the invention of Barbara Alexander.
A wild bestseller in the field of poverty writing, Ehrenreich's 2001 expos of working-class hardship, Nickel and Dimed, sold over a million copies in hardcover and paper. If even half that number of people buy this follow-up, which purports "to do for America's ailing middle class what [Nickel and Dimed] did for the working poor," it too will shoot up the bestseller lists. But PW suspects that many of those buyers will be disappointed. Ehrenreich can't deliver the promised story because she never managed to get employed in the "midlevel corporate world" she wanted to analyze. Instead, the book mixes detailed descriptions of her job search with indignant asides about the "relentlessly cheerful" attitude favored by white-collar managers. The tone throughout is classic Ehrenreich: passionate, sarcastic, self-righteous and funny. Everywhere she goes she plots a revolution. A swift read, the book does contain many trenchant observations about the parasitic "transition industry," which aims to separate the recently fired from their few remaining dollars. And her chapter on faith-based networking is revelatory and disturbing. But Ehrenreich's central story fails to generate much sympathy-is it really so terrible that a dabbling journalist can't fake her way into an industry where she has no previous experience?-and the profiles of her fellow searchers are too insubstantial to fill the gap. Ehrenreich rightly points out how corporate culture's focus on "the power of the individual will" deters its employees from organizing against the market trends that are disenfranchising them, but her presentation of such arguments would have been a lot more convincing if she could have spent some time in a cubicle herself. (Sept.) Copyright 2005 Reed Business Information.
Three years ago, journalist and social critic Ehrenreich wrote the best-selling Nickel and Dimed, exposing the dead-end world of the low-wage worker in America. Here, she tackles the problems of unemployed white-collar workers. Again, she goes undercover, this time pretending to be a white-collar worker seeking a public relations job. Her methodical job hunt includes sessions with personal coaches who use psychobabble, New Age concepts, or born-again Christianity to motivate their clients; personality tests, high-intensity "boot camp" sessions that focus on taking responsibility for one's job predicament and proactively networking; and sterile job fairs. She meets long-term unemployed white-collar workers as well as job seekers deeply dissatisfied with their current job or career. Her tale is instructive, sometimes humorous, but less involving than Nickel and Dimed because the focus is on finding a job rather than actually working in one; she ends up exposing the emptiness and disingenuousness of those she consulted more than analyzing the challenges confronting her fellow job seekers. Despite her many efforts, after almost a year of job hunting, the author doesn't get a viable job. She concludes without bitterness but without much hope that what "the unemployed and anxiously employed" need is "not a winning attitude" but "courage to come together and work for change." For all academic and most public libraries. [See Prepub Alert, LJ 5/1/05.]-Jack Forman, San Diego Mesa Coll. Lib. Copyright 2005 Reed Business Information.
The middle class, writes Ehrenreich, is losing ground as steadily as the poor-and it has even more parasites feasting on its wounds. Poised, well-educated, but of a certain age and without a classic career trajectory, Ehrenreich (Nickel and Dimed, 2001) changes her name back to her natal Barbara Alexander, takes a new social security number and tries to get a job in the corporate world. Poor thing, she sets her sights high, hoping for something with a nice health plan and "an income of about $50,000 a year, enough to land me solidly in the middle class." Phase 1, deliciously detailed here, encompasses Ehrenreich/Alexander's meetings with a succession of bullshit artists who attempt to soak as much of her money as they can while fixing the commas on her resume, helping her concoct lies about her working past and indoctrinating her in New Age nonsense that hardnosed corporate America seems to have swallowed whole. Phase 2 involves dreadful meet-and-greet networking rituals, many of them gateways to fundamentalist Christianity, another species of false hope to fuel the unemployed and underemployed. "The white-collar workforce," writes Ehrenreich, "seems to consist of two groups: those who can't find work at all and those who are employed in jobs where they work much more than they want to. In between lies a scary place where you dedicate long hours to a job that you sense is about to eject you, if only because so many colleagues have been laid off already." After months of looking and landing only pyramid-scheme offers in return, she concludes that the corporate world has sent her and her kind a clear message-anyone with a brain need not apply, and past success does not matter. What doesis obedience, and the sure knowledge that one can be sacrificed at any moment. Another unsettling message about an ugly America from a trustworthy herald. Read it and weep-especially if you're a job-seeker.
Loading...Barnes & Noble.com: Bait and Switch is the follow-up to your bestselling book Nickel and Dimed. Why did you decide to turn your focus towards the white-collar unemployed?
Barbara Ehrenreich: Since writing Nickel and Dimed, I've gotten hundreds of letters from people in poverty. A lot of the people I've been hearing from don't fit the profile of the "unskilled," undereducated, low-wage person. They're college educated and, in most cases, were doing well until they lost their jobs, usually due to downsizing or outsourcing. I think I shared the common belief that if you're college educated, hardworking, and not a crack addict, you're pretty much set for life. So hearing from former white-collar, middle-class people who are facing destitution made me curious -- and concerned. I decided to investigate.
B&N.com: Did you think finding a corporate job would be as hard as it turned out to be?
BE: I knew it would be hard. I just didn't know how hard. I had certain disadvantages -- like being middle aged and lacking corporate contacts -- so I don't pretend my experience was typical. On the other hand, though, my age didn't show in my fake resume (coaches advise you to omit any experience from more than ten years ago), and people who had plenty of corporate contacts from previous jobs didn't seem to be doing so well either.
B&N.com: You wind up spending a lot of time dealing with "career coaches." Are they on the level, or are they preying on the vulnerable?
BE: Since the mid-'90s, a whole industry has sprung up to help -- or, depending on your point of view, prey upon -- white-collar job seekers. The "professional" coaches in this business are usually entirely unlicensed and unregulated. Some gave me what seemed at the time very useful advice -- e.g., on how to improve my resume. But others ranged from merely annoying to seriously whacked out. Like the guy who illustrated his "lessons" with Wizard of Oz dolls and advised me, on the basis of a personality test, that I am not suited to be a writer.
B&N.com: How much is the current outsourcing trend affecting the plight of the middle-class job seeker?
BE: A lot -- middle-class job seekers are unemployed because of outsourcing. I heard of people who'd been forced to train their (usually Indian) replacements before being laid off, which is like being forced to dig your own grave before you're shot.
B&N.com: Is going undercover at all fun, or just really hard work?
BE: It was more fun when I was working on Nickel and Dimed. The work was physically exhausting, but I enjoyed the camaraderie of my co-workers. A lot of them were funny, bright, and very generous. In contrast, my fellow white-collar job seekers in this project often seemed depressed, withdrawn, and guarded. But the worst of it was that I had to try to fake the attitude and personality that are universally recommended to white-collar job seekers: upbeat, always positive, perky, and "likeable." This did not feel at all natural to me or to many of the job seekers I met. Nor is it easy to "sell yourself" as if you were some sort of commodity.
B&N.com: Was it difficult to have to suck up to the corporations you're usually investigating?
BE: Ha -- good question! The answer is yes, but fortunately a lot of the coaching you get is really training in how to suck up. For example, I was told that if you read a flattering article about some executive you should write him or her a sycophantic little note about how impressed you are -- in fountain pen, on expensive stationery -- and request 20 minutes of his time to learn more about his brilliant career. You should also be fully suited up even on weekends and, if you are lucky enough to meet a potential networking contact, prepared to grovel.
B&N.com: How has the Internet affected the job-search experience?
BE: You'd think it would make job searching easy. You post your resume on the numerous job sites and wait for a potential employer to notice you. And wait, and wait...because no matter how spiffy your resume is, it's competing for attention with thousands, or even hundreds of thousands, of others. Then I found out that big companies don't even bother having someone read resumes posted on the job sites; they have computer programs to scan the resumes for "key words," and who knows what they are?
B&N.com: What was the biggest surprise you encountered along the way?
BE: What surprised me most, right from day one of my job search, was the surreal nature of the job-searching business. For example, everyone, from corporations to career coaches, relies heavily on "personality tests" that have no scientific credibility or predictive value. What does "personality" have to do with getting the job done, anyway? There's far less emphasis on skills and experience than on whether you have the prescribed upbeat and likable persona. I kept wondering: Is this any way to run a business?
I was also surprised -- and disgusted -- by the constant victim blaming you encounter among coaches, at networking events for the unemployed, and in the business advice books. You're constantly told that whatever happens to you is the result of your attitude or even your "thought forms" -- not a word about the corporate policies that lead to so much turmoil and misery.
B&N.com: What's the fate of all the middle-class unemployed who can't get jobs? Did you start to relate to them?
BE: After losing a job, the first thing people do is cut back on their expenses -- eliminating "luxuries" like cable TV, meals out, vacations, and movies. As their savings, if any, shrink, they may have to sell their homes and move into a smaller place or with their parents. Eventually, most end up having to take what white-collar people call a "survival job": working in a big-box store, for example, at seven or eight dollars an hour. That may be where they get stuck, because the survival job interferes with the search for a more appropriate one. Wal-Mart, or wherever you're employed, doesn't give time off for you to go to interviews. And of course a low-wage job isn't something you want to put on your resume.
There’s all sorts of useful information being offered, which I struggle to commit to my notebook. Ask people to give you their contacts, and when they do, write them thank you notes by hand, on nice stationary. Get a fountain pen;
ballpoint won’t do. If you can’t get a real interview, at least ask for a 20 minute “contact interview” aimed at prying contacts out of people. Write to executives who are profiled in business publications and tell them what their company needs at this stage, which is, of course, you. Tell them how you’re going to “add value” to their firm. “Stand out. You’ve got to be the banana split.” Wear a suit and tie or female equivalent at all times, even on weekends, and I pick up a warning glance here: my sneakers have been noted. Network everywhere. One fellow landed a job thanks to networking at a 7/11 on a Saturday morning; luckily he had been fully suited up at the time.
Excerpted from Bait and Switch by Ehrenreich, Barbara Copyright © 2006 by Ehrenreich, Barbara. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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