Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot. Com Bust by Marc J. Epstein

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Synopsis

Epstein (management, Rice University) utilizes in-depth analysis of academic and management research as well as reviews of company successes and failures to illuminate how e-commerce strategies can be most effectively executed. As well, the text provides a framework for a cost/benefit analysis of e-commerce investments and uses the experiences of 32 corporate entities to explore issues in corporate culture and strategy, goals and accountabilities, and the value of investments. The book is presented in two parts, the first dealing with strategy, and the second presenting case studies of a wide array of corporations. Annotation ©2004 Book News, Inc., Portland, OR

Biography

MARC J. EPSTEIN is Distinguished Research Professor of Management, Jones Graduate School of Management, Rice University. He is also Visiting Professor and Hansjoerg Wyss Visiting Scholar in Social Enterprise at the Harvard Business School. He previously held positions at Stanford Business School and INSEAD (the European Institute of Business Administration). A specialist in corporate strategy, governance, and performance management, he is the author or coauthor of twelve books (including Counting What Counts and Measuring Corporate Environmental Performance) and over 100 academic and professional papers. He currently serves as Editor-in-Chief of the journal, Advances in Management Accounting, and consults to leading corporations and governments around the world.