Working with Computer Type 2: Logotypes, Stationery Systems and Visual Identity by Rob Carter

From the Publisher

Working with Computer Type 2: Logotypes, Stationery Systems, Visual Identity addresses the all important visual identity of an organization, the signpost to the purpose and quality of a business which becomes imprinted in the public's mind. Far exceeding the scope of a typical design annual, the book explains, critiques, and analyzes a superb collection of over 50 visual identity programs by some of the world's most prominent graphic designers. Readers are provided with a bird's eye view of how each featured designer integrates the computer into the design process, why specific typefaces are selected for projects, and how these typefaces are adapted to the design of logotypes and visual identity programs. Established typefaces are presented along with those having a wildly experimental edge. The case studies cover typographic fundamentals as well as advanced concepts, providing a very useful guide for designers and type enthusiasts at all levels. Whether design professional, art director, student, or desktop publisher, you will find this lively source highly informative and inspiring.

Product Details