Trust: The Private and Powerful Family Behind the New York Times by Susan E. Tifft, Alex S. Jones

From the Publisher

"Through their dynastic control of The New York Times, the
Ochses and Sulzbergers have been the most powerful family in twentieth-century America. Not only have they owned the Times for more than a hundred years, but a family member has always been at the paper's helm, a position that has given them enormous influence and has been passed down as a birthright through four generations. Yet by design they have always been intensely private, shunning the visibility their stature inherently commands.
The Trust is the first full-scale portrait of this modern monarchy, a dramatic saga set against a backdrop of world events and the burden and privilege of wealth and power. Here is the story of Adolph Ochs, a visionary dedicated to presenting the news objectively, a man who appeared supremely confident yet was often racked by depression and insecurity; of his daughter, Iphigene, an exceptional woman whose gender prevented her from achieving official authority at the Times but who used her position as family matriarch to foster and guard its mystique; of her husband, Arthur Hays Sulzberger, who began his career at the Times as an unpromising son-in-law but went on to become a brilliant and controversial publisher, steering the paper through the crises of World War II, the Holocaust, and the excesses of McCarthyism; of his only son, Punch, who came to the publisher's job with little discernible talent, yet proved tough enough to guide the paper to its greatest journalistic and financial heights; and of the paper's most recent leader, Arthur Sulzberger Jr., who struggles daily with the task of preserving his forebears' values amid the uncertainties of a digital age.
With novelistic drive and detail, The Trust tells the story of how the domestic dramas of one extraordinary clan shaped the pages of the greatest newspaper in the world; of a Jewish family that found itself under attack for its policies from both anti-Semites and Jews alike; of succession battles, human frailty, and tremendous affluence; and of the legacy of public responsibility that has driven the family to serve as devoted stewards of a trust they hold sacred.
The Trust was written with the full cooperation of the Ochses and Sulzbergers and unconditional access to The New York Times' archives, but with the authors retaining complete independence. The result is not only a richly detailed portrait of an American dynasty but a fascinating chronicle of the twentieth century."

Dallas Morning News

Never has the good gray Times seemed so colorful--and human.

Columbia Journalism Review - Jonathan Z. Larsen

The Trust is not an authorized biography, it nonetheless bespeaks of a level of access to sources and documents that in itself is remarkable.

Publishers Weekly

When Adolph Ochs purchased the New York Times in 1896, he recognized that the paper's "good name" was its "greatest value." Today, that "good name" is virtually synonymous with the Sulzberger-Ochs family, "arguably the most powerful blood-related dynasty in twentieth-century America," according to Tifft and Jones (The Patriarch: the Rise and Fall of the Bingham Dynasty; Jones also won a Pulitzer as a Times reporter in 1987). With unconditional access to Times archives, Tifft and Jones have erected what promises to be a lasting history of the titanic media clan, deftly mixing personal stories of the German-Jewish family in moments of official glory and tawdry embarrassment, with the definitively public sagas of the paper itself. The authors record four generations of the family's history, beginning with Adolph, who published the famous editorial promise: to "give the news impartially, without fear or favor, regardless of party, sect or interests involved," and ending with Arthur Ochs Sulzberger Jr. (known as Punch Jr.), who publishes the paper today. Punch Jr.'s diversification of the newsroom and his introduction of color photos and new sections catering to young readers has given him a reputation as a brash upstart, according to the authors, and pitted him against Lance Primis, the New York Times Company president who urged the paper "to abandon its `candy store' approach to running the company," before being dismissed in 1996. This complex family history couldn't have come at a better time. As questions about editorial succession and the advent of multimedia have shaken the stability of one of America's premiere institutions, critics will find certain proof of sycophancy's perils in this cogently written story. But on the weight of the authors' portrayal of the Times's unparalleled position in American culture, it's hard not to admire the ongoing effectiveness of an epic family institution in a world of new media upstarts and gargantuan corporate mergers. (Sept.) Copyright 1999 Cahners Business Information.

Library Journal

Tifft, a former Time magazine associate editor, and Jones, who won a Pulitzer while working for the New York Times, offer a collective biography of the family behind "all the news that's fit to print." Copyright 1999 Cahners Business Information.

On The Patriarch - Business Week

This is the best Bingham book: It makes sense of how the family's media empire unraveled.

On The Patriarch - The Washington Post

The story of the Binghams' disintegration has been told repeatedly over the last few years, but now comes what will no doubt be the last word—The Patriarch, an uncommonly well researched and elegantly written book.

On The Patriarch - Los Angeles Times

Through prodigious research, Tifft and Jones have written the best kind of family history-one so packed with archival fact and telling anecdotes that a reader can be excused for believing at times he or she understands the Binghams far better than they seem to have understood themselves.

On The Patriarch - The Boston Globe

The Patriarch should stand up as the definitive text on the matter. . . . A compelling yarn.

On The Patriarch - New York Times Book Review

This spacious, richly embroidered chronicle . . . depicts with the sweep of a medieval tapestry five generations of family history. . . .The authors recount this complex, very human saga fully and fairly.

On The Patriarch - Knoxville News-Sentinel

The subject of The Patriarch is of such compelling interest, the authors' style so elegant, and the story such an incredible combination of modern cupidity and tragedy that I now lay it aside realizing that it is not 'aside.' It had reached inside with the truths of a good novel, enlarging my perception of the ways by which human beings deceive each other and, even worse, themselves.

Talk Magazine

Happily, this book is as much about the Och's and Sulzburger families as it is about the New York Times, the paper they created. (The female members in particular were ready to talk.) It's the first real book about the paper's empire builder's since Gay Talese's 1969 The Kingdom and the Power.

Talk Magazine's 10 Best Books of November

Kirkus Reviews

As heavy as the Sunday edition of the newspaper it concerns, this overstuffed but fascinating book narrates the history of the Times through the lives of the family that has controlled it for a century. The publicity-shy Ochs-Sulberger clan is arguably among the five or ten most influential American families through its stewardship of the nation's greatest newspaper. Tifft and Jones (co-authors of The Patriarch, 1991, about the Bingham newspaper family; he's a former Times reporter and she was an editor with Time) relate how the paper was bought by Adolph Ochs, an assimilating German Jew, and guided for decades by his daughter Iphigene Ochs Sulzberger (who emerges here as a major figure because of her long life and steady wisdom). The Times has remained throughout its modern life in the family's hands. Its members—fractious while loyal, normal while often exceptional—consider their possession a public trust and struggle to live up to their self-appointed responsibilities, to the point (extraordinary in itself) of refusing its sale when they might have realized $1 billion. In such a family hothouse, questions over who would succeed at the helm in each generation loom large, and in the authors' deft telling, are dramatic and significant. Fortunately, Tifft and Jones let this human tale of loves and loss, fights and reconciliations, hopes and disappointments newsroom and business battles and alliances, speak for itself. Unfortunately, however, they drown readers in detail, much of it (dinner menus, party guest lists, travel itineraries) irrelevant. What we want is a snappy walk through the subject requiring only solid shoes; what we get is a slog through marshes of words in needof hip boots. Tougher editing, New York Times–style, was called for. (A portion of the book appeared in the New Yorker.) A subject of the first importance, told in energetic prose yet without enough art. (32 pages b&w photos, not seen) (Author tour)

Product Details

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Table of Contents

Read an Excerpt

Read a Sample Chapter

Chapter One

The Boy with No Childhood

SITTING IN HIS CRAMPED OFFICE JUST inside the gates of Temple Israel Cemetery, Fred Maier, the superintendent, heard the familiar sound of an idling Packard limousine. He immediately abandoned his paperwork to greet his illustrious visitor and emerged from the stone-and-stucco building just in time to see a small, roundish man in a glossy fur coat alight from the car's rear door. "Mr. Ochs," said Maier, referring to the owner and publisher of The New York Times in the formal manner that he preferred. "How nice to see you again."

Adolph S. Ochs's gait was unsteady, his face impassive, and his blue eyes slightly lopsided, as though he had had a stroke. Since Hitler's rise to power the previous year, Ochs had been in the grip of a deep depression that had changed him from an exuberant, energetic, even lusty figure into a despairing old man. As the son of German Jewish immigrants, Adolph feared that the Nazis' virulent brand of anti-Semitism might take root in America, toppling him from what he viewed as his fragile pedestal of success and respectability. Normally a sentimental, almost naive optimist, he was now, in the winter of 1934, a gloomy man, obsessed with his own mortality and beset by a near hysterical anxiety about which family member should follow him as steward of the most powerful newspaper in the world.

Ochs extended his hand warmly to Maier and exchanged a few pleasantries before asking for the key to his unfinished mausoleum. Since purchasing the gravesite in January 1933—the largest in the cemetery, with room for six aboveground coffins and twelve more to beburied— Adolph had been a regular visitor, taking a keen interest in the construction of his final resting place.

For decades he had planned to be buried in Chattanooga, Tennessee, the hardscrabble town where he had first triumphed as the youthful proprietor of The Chattanooga Times. Even now, after nearly forty years of living in New York City, Adolph referred to Chattanooga as "home." But when he discovered that his son-in-law's family, the Sulzbergers, were interred at Temple Israel, only fifteen minutes from Hillandale, his estate in White Plains, Adolph abandoned his Chattanooga shrine. Instead, he erected a tomb in New York so that his cherished only child, Iphigene, could more easily visit the grave, along with her husband, Arthur Hays Sulzberger, their four children, and the clamorous extended clan of New York-based Ochs siblings, in-laws, nephews, and nieces whose fortunes had long been linked to that of Adolph and The New York Times.

Adolph's mausoleum would be the final magisterial gesture of his life. He had never shied away from P. T. Barnum-like pomp and swagger, and in contemplation of death he was no different. To ensure that his resting place made the appropriate statement, he hired as its architects the New York firm that had designed the Empire State Building. The result was a stately stone sepulchre with an imposing bronze door, glass windows crisscrossed with iron bars to discourage vandals, and a foundation covered with two coats of tar to keep out moisture. Adolph had located his tomb within sight of the more modest Sulzberger graves and those of their Sephardic relatives, the Hayses and Peixottos. As a German Jew, he was all too aware of the Jewish pecking order that placed his background a firm notch below that of the Sephardim, who had been driven from the Iberian Peninsula by the Inquisition and had arrived on American shores early enough to fight in the Revolution. To lie in splendor mere feet from these Jewish aristocrats was both a fitting culmination of Adolph's ambitions and a mild rebuke to the old-line Jewish establishment that he felt had never fully embraced him.

For all his love of spectacle, Adolph Ochs was at heart a man with simple tastes, virtues, and vices. He was unschooled and, even after reaching near iconic status, was disarmingly—even shockingly— modest. "A plain man," said Maier, who had carefully observed that, unlike his more status-conscious son-in-law, Adolph always exited his limousine himself rather than ostentatiously waiting for the chauffeur to assist him.

As he had grown ever more despondent, Adolph had spoken with increasing urgency of returning to Chattanooga. Out of affection and nostalgia, he had instructed the New York architects to build his crypt from white Tennessee marble and to landscape the grounds with Tennessee flora—mountain laurel, dogwood, hemlock, pine trees, and pin oaks.

Adolph enjoyed money and fame and had worked hard to acquire both during his nearly seventy-six years, yet riches, renown, and power had never been central concerns. As the end of his life drew near, he found himself recalling his earliest ambitions, ones forged in deprivation, the humiliation of being the son of an honorable but ineffectual father, and the tenuousness of being Jewish in an overwhelmingly gentile world.

His mausoleum was almost complete. As Adolph trudged the grounds, eyeing the work approvingly, his mind turned to his epitaph. He had decided years before on the words he wanted inscribed on his sarcophagus: just two lines, a fragment of a Fitz-Greene Halleck poem he had chanced to see on the tombstone of a now forgotten poet in Brooklyn in 1903:

None knew thee but to love thee, None named thee but to praise.

Love and praise. Affection and reputation. Simple goals, unsuitable for the voracious appetites of a Hearst or a Pulitzer, but not for Adolph Ochs, who had long ago yearned for both, making them the North Star in the black sky that was his childhood.

Adolph's father, Julius, was born in 1826 in F?rth, Bavaria, to Lazarus Ochsenhorn, a prosperous diamond merchant and talmudic scholar. He attended college in Cologne, displaying a talent for scholarship, especially in music and languages.

When Lazarus died in 1840, Julius's oldest brother became the head of the family, as was the custom, and promptly ordered Julius to abandon his studies and apprentice himself to a bookbinder. Finding the life of a tradesman dull, and the laws restricting work and marriage for Jews oppressive, Julius emigrated to America in 1845, joining several older siblings in Louisville, Kentucky. With his command of English, he had hoped to reenter college, but his family again dissuaded him; using the shortened name of Ochs, he compliantly followed the path of so many of the German Jewish immigrants who fled to America about the time of the revolutions of 1848: he became an itinerant peddler.

Before the Civil War Julius wandered widely throughout the South, taking a variety of jobs: a teacher in a small Kentucky girls' school, a watch merchant in Cincinnati, and a clerk in his brother's Louisville dry goods store. Because of his religious training and fluency in Hebrew, he was often called upon to conduct services for the tiny Jewish congregations in the communities where he lived. Soon he assumed the position of lay rabbi.

In 1855 Julius married Bertha Levy, the plain-faced daughter of a merchant and tailor from Landau, Bavaria. Bertha was as determined and inflexible as Julius was dreamy and accommodating. As a fifteen-year-old student at Heidelberg Seminary during the revolutionary movement of 1848, she had defiantly dipped her handkerchief in the blood of an executed comrade to show her sympathy for the cause. To escape arrest, she fled to Natchez, Mississippi, to live with an uncle. Her parents soon followed, and by 1854 the family had settled in Nashville, Tennessee. It was there that Julius, then working for a cousin, became engaged to Bertha on the evening of Yom Kippur.

Bertha's youthful liberalism proved to be deceptive. In Natchez she had embraced a contemptuous antebellum view of blacks, and for the rest of her life was dogmatically conservative, even reactionary. Julius, on the other hand, recoiled at the sight of slave auctions in Mississippi and Louisiana, where he worked briefly during the early 1850s. Declaring slavery a "villainous relic of barbarism," he became as determined to abolish the South's "peculiar institution" as Bertha was to preserve it.

It was into this fractious household that Adolph Simon Ochs was born on March 12, 1858, on the eve of the Civil War. Although the Ochses by then were living north of the Mason-Dixon line—Julius had moved to Cincinnati soon after his marriage—Bertha remained a Confederate to the last, even insisting that she be buried with the Stars and Bars. Adolph grew up hearing "mother [give] father a lot of trouble" about the war and saw neighbors lose husbands and sons on both sides. Those experiences contributed to a distrust of rigid ideology and an affinity for compromise that would later shape his newspaper career.

The critical event of Adolph's childhood was the death of his older brother, the Ochses' firstborn, Louis, who succumbed to scarlet fever in 1859 at the age of two. "The blow almost prostrated me," Julius wrote years later, "for my very soul was wrapped up with that child." Bertha's response was to pour her furious energy and ambition into Adolph, and he reacted by trying to be both the son she had lost and the provider his father could never be. Even as a very young boy, he was the source of income and manly strength for his parents and for the five siblings who eventually joined him in the Ochs household: Nannie, George, Milton, Ada, and Mattie. "All I have accomplished in life I owe to her," Adolph later said of his mother. She "is my inspiration, my comfort and the creator of all that gives me self-respect."

The bond between mother and son was fortified by Julius's frequent financial reversals and his many absences during the Civil War. After the fall of Fort Sumter in April 1861, Julius organized a company of Ohio volunteers, taking the title of captain. He was as much a misfit at soldiering as he was at business, and served only six months. He had hoped to join the regular military service, but the vocally Confederate Bertha discouraged the idea. Instead, Julius peddled necessities to Tennessee Unionists, crisscrossing the countryside in rude covered wagons.

It didn't help Julius's business—or his peace of mind—that his wife freely trumpeted her Southern sympathies. In the fall of 1861, soon after the arrival of the couple's third son, Bertha was arrested for smuggling quinine to rebel forces across the Ohio River. The drugs were hidden in the bottom of a baby carriage that held the newborn, whom Julius had patriotically named George Washington Ochs. Only her marriage to a Union loyalist saved Bertha from incarceration.

In 1864 Julius moved his family to Knoxville, then under Federal control, and briefly served as an officer in a regiment organized to protect the city. After Appomattox he capitalized on the region's pent-up appetite for merchandise by buying dry goods and quickly reselling them at a handsome profit. Intoxicated by the artificial boom, Julius borrowed wildly, acquiring a house in Knoxville and an eighty-one-acre estate in the country, which he grandly dubbed Ochsenburg. For a brief moment the Ochses were prosperous, reveling in the luxury of carriages, horses, and servants.

Their Arcadia was short-lived. In 1867, a year of economic panic in the South, creditors began knocking on Julius's door. Hopelessly overextended, he declared personal bankruptcy and sold his home, farm, and business to pay his debts. The family moved into an unpainted rented house east of town. At the suggestion of some kindly friends who realized he could never succeed as a merchant, Julius became a justice of the peace and a member of the county court, later adding notary public to his list of fee-producing titles. Nevertheless, the Ochses were soon forced to take in boarders to make ends meet.

In the late 1860s and early 1870s, Knoxville was an up-and-coming, class-conscious city of 8,700 still bitterly divided by the war. Families had buried rebels and Unionists alike, and the town teemed with hate-filled partisans on both sides. Anti-Jewish feeling, which crested during the war, continued to thrive in the overheated atmosphere of the city. Although fifteen thousand Jews had fought for the Union, almost as many had served the Southern cause, and rumors persisted that Jewish bankers had secretly financed the Confederacy. As the oldest son of a nearly impoverished Jew with a distinct German accent, Adolph, with his black curls and "round Jewish face," learned to value compromise, work harder than anyone else, and seek harmony whenever possible. At an early age he was convinced—as much by pragmatic necessity as by principle—that "there was much to be said on both sides of most questions."

To boost the family's finances, Adolph got a job when he was eleven as a carrier boy for the Knoxville Chronicle. He arrived at the Chronicle office every morning at 5:00 a.m. to fold the fifty papers on his route. He then walked four miles delivering them, went home for a brief breakfast, and by 7:00 a.m. was seated in his desk at school. For his labor, Adolph earned twenty-five cents a day. He was soon joined at the paper by his younger brothers, George and Milton. In a show of solidarity, Julius arose with his sons and accompanied them to the Chronicle every morning in the predawn darkness.

Adolph made brief detours into the grocery business and drugstore trade, but it was newspapers that gave him the opportunity to cultivate the approving older men who would prove critical to his success. Over the next six years he worked for both the Knoxville Chronicle and the Knoxville Tribune, advancing rapidly from office boy to printer's devil to apprentice to journeyman printer. When he was fourteen, Adolph left school to devote himself full-time to supporting his family. For the rest of his life, "Muley" Ochs, as he was nicknamed (a lame joke on his last name, which was pronounced "ox" and actually meant that in German), had an awestruck reverence for people with formal education. As a young man he wrote letters riddled with bumpkinish mistakes such as "it ain't" and "it don't." Although he later learned to write and speak properly, in distinguished groups he would often listen in respectful silence rather than risk making a grammatical error. But Adolph had qualities that would prove to be just as important as education: bound-less energy, an ingratiating personality, and a mature self-confidence, nurtured by Bertha, that struck contemporaries as almost comical. "I laughed immoderately at your letter," a Louisville cousin told fifteen-year- old Adolph. "It contained such high style."

In August 1875 President Andrew Johnson died, and Adolph proposed to the Louisville Courier-Journal that he cover the funeral in nearby Greeneville, Tennessee. The resulting article was so heavily edited that Adolph could "hardly recognize it as my work." Nevertheless, the experience whetted his appetite for the wider world, and two months later he left Knoxville for Louisville, where he hoped to amass enough cash to press on to his ultimate destination: California.

On Adolph's last night in Knoxville, his fellow Chronicle compositors threw a farewell banquet of steamed oysters and beer. Their parting gift was a book of poetry by Thomas Hood, a former engraver, in which they inscribed their names. Adolph, though just seventeen, had impressed them all with his diligence and good humor. In the dedication at the front of the book, the men grandly predicted that he would eventually be counted "among the nation's honored sons."

Adolph knew how to put such sentiments to practical use. In preparation for his departure, he had bought a bound leather autograph book in which he had carefully collected the job references and testimonials he hoped would help catapult him to fortune and glory. Captain William Rule, the Chronicle's editor, had made a lengthy entry, as had Henry Collins, the head of the composing room, who declared his enterprising apprentice "a necessity, hard to part with."

But it was Adolph's own inscription that would prove to be the most telling. On the first page, in his plump, almost feminine hand, he had copied from memory—and thus slightly incorrectly—a famous quotation from Othello:

Who steals my purse steals trash; Twas mine, 'tis his, and has been slave to thousands; But he who filches from me my good name Robs me of that which not enriches him, and makes me poor indeed.