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This book was written specifically with the small-sized and medium-sized imaging firms in mind. It contains practical marketing examples of what really works - from low-cost marketing weapons, to exact formulas for creating effective marketing ideas for your digital products and services. Every idea in this book has actually been used successfully in the imaging industry, so guaranteed results.
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October 01, 2003: It is evident that the authors of 'Digital Guerrilla Marketing' have a firm grasp of both the advantages and disadvantages that small and medium-sized businesses face when marketing their organizations in the digital world. The concepts presented are easily understood, practical in their application, and make for very interesting, informative reading. I would highly recommend this book.
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August 19, 2003: The primary function of any business book is to get insightful and pratical information that can be put into use as soon as possible, this book does just that. If you take just one idea each month from this book it could easily pay for a vacation next year. The other great thing about this book, is that you will realize that having fun in your photo business or any business is essential to wanting to go to work each morning. Who wants to go to work everyday and be bored? Mr. McCurry make reading and doing each of the suggested ideas a rewarding and fun endeavor and makes you money at the same time, How much better can it get!
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