When Things Start to Think by Neil Gershenfeld

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  • Pub. Date: January 1999
  • 225pp
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    Product Details

    • Pub. Date: January 1999
    • Publisher: Henry Holt & Company, Incorporated
    • Format: Hardcover, 225pp

    Synopsis

    The director of MIT's Physics and Media group has no time for today's digital world, which he claims is already obsolete. In When Things Start to Think, he looks at new innovations in microchipping, from the electronically inked book that can change volumes at the reader's whim to the wearable computer.

    Maura Johnston

    Claims that this world is part of the "digital age" may scream out of the pages of Wired and other tech mags, but Neil A. Gershenfeld isn't satisfied yet. In When Things Start to Think, Gershenfeld presents his look at the truly cutting-edge wave of digital technology — an age where the microchip is worn into every fabric (yes, even clothing fabrics) of our daily lives.

    Ten years ago, the personal computer was a lot slower — and a lot larger — than the models coming off the factory lines today. Gershenfeld isn't satisfied with those self-proclaimed "sleeker" models, though. His digital world is made up of personalized money, computers that you can wear, and computers integrated into the fabrics that you wear. Interface design needs to evolve, he argues, so that it can be receptive to all our senses; computer science must incorporate discoveries from the biological world in order to truly maximize the potential for human-machine interaction.

    This integration of living beings and computers presents a future where technology is humanized, even more so than the blue eye-like contours of the iMac; instead, the experience is one of complete integration, where claims that the digital realm will replace the currently existing analog one are shushed by the harmony of biology and technology working in synergy to forge into heretofore unimagined territories.

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    Biography

    Neil Gershenfeld, Ph.D., is an associate professor at MIT, the director of the Media Lab's Physics and Media Group, and codirector of the Things that Think consortium. Gershenfeld has written for Wired and for other technology publications, and he lives in Boston.

    Customer Reviews

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    When Things Start to Thinkby Anonymous

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    October 26, 2001: A fun discussion of the remarkable solutions found in and around MIT?s Media Lab. A bit biased perhaps, but this IS a book about the Lab?s research after all. Although I was fascinated by the ?things? -- like shoes that communicate through body networks or printers that output working things -- I was more intrigued by the thinking and philosophies that supported their development. Gershenfeld points out that one does not have to decide between bits and atoms since each has its advantages. He says that choosing between books and computers is analogous to choosing between breathing and eating. As an educator who works in a corporate setting, I found this book refreshing. Within the Media Lab, complacency is nowhere is sight. There seemed to be a genuine passion on the part of Media Lab researchers for finding a solution and then improving upon it. Gershenfeld notes that his best predictor of student success in the Media Lab was to be sure the student had a few Fs. As and Fs indicate that the student capable of doing good work and setting priorities. Perfect grades, on the other hand, indicate that the student spends time meticulously adhering to class instructions that are ?absent in the rest of the world.? For Gershenfeld and company, the world is indeed their ?real? lab. To set the stage for discussing the various projects and technologies, Gershenfeld also gives historical snapshots of computing. His writing style is very crisp and easy to understand, particularly for ?non-techies? like myself. If you like thinking outside the box and imagining what the future may hold, you will enjoy reading this book.