E-Commerce Management: Text and Cases by Sandeep Krishnamurthy

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Textbook (Paperback)

  • 480pp

Textbook Information

  • ISBN-13: 9780324152524
  • Edition Number: 1
  • Pub. Date: July 2002
  • Publisher: South-Western

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Product Details

  • Pub. Date: July 2002
  • Publisher: South-Western
  • Format: Textbook Paperback, 480pp

Synopsis

This textbook for an MBA program introduces the fundamentals of doing business on the internet, and examines the causes behind the success or failure of web-based companies. Krishnamurthy (University of Washington) discusses business model design, distribution and logistics, permission marketing, conducting online research, and future peer-to-peer systems. Annotation c. Book News, Inc., Portland, OR

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This textbook for an MBA program introduces the fundamentals of doing business on the internet, and examines the causes behind the success or failure of web-based companies. Krishnamurthy (University of Washington) discusses business model design, distribution and logistics, permission marketing, conducting online research, and future peer-to-peer systems. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Biography

Sandeep Krishnamurthy teaches E-Commerce classes at the University of
Washington. His academic papers on E-Commerce have appeared in outlets such
as The Journal of Computer-Mediated Communication, Journal of Marketing
Research, Journal of Services Marketing, First Monday and The Quarterly
Journal of E-Commerce. His writings for the business press have appeared in
Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside
Business Journal. He is an acknowledged expert on E-Commerce and has been
interviewed by publications such as The Washington Post, Wired.com, Direct
Magazine and Marketing Computers. He has consulted for E-Commerce companies
around the world. He maintains a log of his most interesting thoughts at-
http://faculty.washington.edu/sandeep/blog/blogger.html. You are welcome to
contact him at sandeep@u.washington.edu.

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