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For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we’ve been told that all this is good.
But it’s not good.
Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.
Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power in your personal and professional life.
Why Loyalty Matters includes one-user access to LoyaltyAdvisor.com, the ultimate loyalty assessment tool.
The LoyaltyAdvisor is the product of a global, comprehensive research effort to identify the loyalties most important to our success and happiness.
On the reverse side of the book jacket is a scratch-off sticker that reveals a unique identification code that allows readers access to LoyaltyAdvisor. This Web-based interview analyzes loyalty across multiple dimensions proven to link to happiness, and benchmarks your relationship style and loyalty level vis-à-vis the top 15% of individuals in life satisfaction. Even more, LoyaltyAdvisor allows your friends and associates to assess your loyalty, providing you with objective, confidential third party feedback.
The LoyaltyAdvisor assessment will provide you with a critical guide to building deeper, truer loyalties in every area of your life.
More Reviews and RecommendationsTimothy Keiningham and Lerzan Aksoy are two of the world’s most highly acclaimed loyalty experts. Tim is global chief strategy officer at Ipsos Loyalty, one of the world’s largest market research firms. Lerzan is associate professor at Fordham University in New York City.
Tim was recognized as having contributed one of the top twenty scientific papers in the field of marketing over the past twenty-five years. Lerzan was recognized as the top young scientist of 2007 in Turkey by the Junior Chamber International (TOYP Award for Scientific Leadership).
Tim and Lerzan’s prior book, Loyalty Myths, was ranked as the number four best business book of 2006 by The Globe and Mail newspaper (Toronto, Canada), one of the thirty best business books of 2006 by Soundview Executive Book Summaries, and a 2007 finalist for the Berry-AMA Book Prize for Best Book in Marketing.
Their groundbreaking research on the importance of loyalty has received over a dozen prestigious scientific awards.
For their research together, they have been awarded:
Marketing Science Institute/H. Paul Root Award from the Journal of Marketing for the article judged to represent the most significant contribution to the advancement of the practice of marketing,Citations of Excellence “Top 50” Award (top 50 management papers of approximately 20,000 papers reviewed that year) from Emerald Management Reviews,
Outstanding Paper Award (best paper) from the journal Managing Service Quality two years in a row (2007 and 2008).
Internationally renowned speakers, consultants, and authors, Tim and Lerzan live in the New York metropolitan area.
Luke Williams is senior project manager at Ipsos Loyalty,
where he leads the day-to-day activity of large-scale,
international loyalty engagements for the firm. A prolific writer, Luke has published articles in journals such as Quirks Marketing Research Review, Journal of Database Marketing &
Customer Strategy Management, and School of Government and International Affairs Review. Luke received a master’s degree in Social Research Methods from the University of Durham
(U.K.) and a bachelor’s degree in Sociology from Rutgers University (U.S.).
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November 23, 2009: The authors chose a worthy subject. Unfortunately like many other non-fiction new releases, more energy is put into choosing a subject that people want to read about than is put into crafting the book. So, the topic of loyalty comes up at a party - this book is the guy that tells everyone everything he thinks is relevant to the subject in the order that it comes to his mind and then directly to his lips. There are some useful bits in this book but it is poorly organized and could have been written with half as many words. This was a painful read. I hope that a book with more thought than this one is written on loyalty in the near future.
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July 06, 2009: A good book to read in order to look at yourself from outside perspective in our fast moving time, to discover yourself in our globalised world.
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