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(Paperback - REV)
Foreword by Jay Conrad Levinson, author of the "Guerilla Marketing" series
Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:
* how to choose the right marketing tactics for their situation and personality * a foolproof method to diagnose exactly what is missing in their marketing and how to fix it * how to use the latest Internet marketing techniques like e-zines, search engine optimization, and blogging * hands-on approaches for replacing unproductive cold calling with the power of relationship marketing * and much, much more!
Author Biography: C. J. Hayden (San Francisco, CA) is a Master Certified Coach, popular speaker, and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. She writes on marketing for Home Business, Selling Power, and About.com.
Reader Rating:
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December 06, 2009: This book provides a great foundation for the rookie entrepreneur needing to land new clients. The Hayden system also provides effective skill-building tools for relationship marketing to anyone marketing themselves or their services in a B2B and/or B2C environment.
Hayden's system develops in a logical progression, chapter to chapter and each chapter can also stand alone for topic reference as needed.This 28 day program is practical, on target and easy to use. Worksheets and tracking sheets are available fron a related website at no additional charge. This is one marketing book you you cannnot afford to miss.I Also Recommend: Guerrilla Marketing.