Hard Sell by Jamie Reidy: Book Cover

    Hard Sell: The Evolution of a Viagra Salesman by Jamie Reidy

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    (Hardcover)

    • Pub. Date: March 2005
    • 224pp
    • Sales Rank: 281,627
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      Product Details

      • Pub. Date: March 2005
      • Publisher: Andrews McMeel Publishing
      • Format: Hardcover, 224pp
      • Sales Rank: 281,627

      Synopsis

      A Notre Dame grad and former U.S. Army officer, Reidy found himself, at the age of 25, in need of a new career path. He offers a fast- paced and humorous account of the four-year stint he spent working as a drug rep during the Viagra craze of the late 1990s. Annotation ©2005 Book News, Inc., Portland, OR

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      Biography

      Jamie Reidy was a Notre Dame graduate and U.S. Army officer before he "carried the bag" for Pfizer during the drug giant's Golden Age from 1995 to 1999. After tapping his English degree and transitioning to a literary career, Jamie now fears he will have fewer opportunities for naps in his Manhattan Beach, Calif., home than he did as a drug rep

      Customer Reviews

      Outdated but Interestingby Anonymous

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      January 27, 2009: This book is an honest look into the pharmaceutical industry...in the late 90's. The practices described are now outdated. The accounts mentioned in the book are most definitely accurate in terms of what has happened in the realm of pharmaceutical marketing. But these practices no longer exist as they are described in the book.

      It is an interesting account of why the pharmaceutical industry has changed (for the better), but by no means should it be used as a proof source for how the drug industry currently operates.

      As an ex-drug rep who has now converted into a Biology teacher, I can attest to the accuracy of the practices. It is an exaggerated account of the practices that some reps have employed over the years. That said, it is not the norm. Reader be advised, the drug industry has made honest efforts to reform and eliminate the unethical practices that are described in the book.

      Nonetheless, it is a very quick and interesting read that will make you laugh and piss you off at the same time.

      Pharma rep tells you 'this is fiction'!by Anonymous

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      October 13, 2005: Okay, it's an interesting book. Very funny, well written and clever. HOWEVER, as a pharmaceutical rep I can tell you this is a work of fiction. Sure, it's possible that he spent all this effort to slack off (although if he actually put that effort into working he would have done much better!), but it's not probable. Most companies track everything a pharma rep does - we have computers that log prescribers signatures and the time they signed, GPS in our cars, etc. Trust me, most pharmaceutical reps do not behave this way. I was so surprised to see how many reviewers take all this as fact. Believe me, MUCH of this was written for entertainment purposes only. It's a good book if you take it as a work of fiction, but if you are reading it hoping to get a peek into the world of pharmaceutical sales, I fear you will be greatly disappointed. It doesn't paint a true picture of what a pharma rep does each day, but it is a fun read.


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