Strategic Alliances: An Entrepreneurial Approach to Globalization by Michael Y. Yoshino, U. Srinivasa Rangan

From the Publisher

In the highly competitive global arena,companies that do not forget strategic international partnerships will be left behind. Today,the old joint venture has given way to a new,more entrepreneurial globalization process. Drawing from the examples of successful alliance like Ford/Mazda,Toshiba/Motorola,and Whirlpool/Philips,the authors offer a road map for managing these entrepreneurial relationships and argue that the greatest challenge for top executives lies not in initiating such partnerships,but in continuosly developing organizational process innovations to manage a global network of dynamic alliances.

Booknews

The authors argue that alliance management is essentially an entrepreneurial activity that requires a fundamental reexamination of the firm's value chain; continuous innovation in marketing, technology and distribution; and the cultivation of organizational flexibility. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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• Table of Contents

Table of Contents