Power Direct Marketing by Ray Jutkins

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  • Pub. Date: September 1999
  • 304pp

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    Product Details

    • Pub. Date: September 1999
    • Publisher: McGraw-Hill Companies, The
    • Format: Hardcover, 304pp

    Synopsis

    With its dynamic blend of creative ideas and practical know-how, this book inspires, educates, and motivates readers to succeed as direct marketers. Jutkins shares his secrets on how to improve direct marketing—from setting objectives, planning, budgeting, and targeting to making offers, developing creative approaches, testing, and analyzing.The author has 40 years of direct marketing experience and is well known for his seminars and workshops Geared to helping marketers improve results—from targeting the best prospects to developing creative approaches and offers that guarantee response Second edition is full of fresh ideas, new winning campaigns, and tips on utilizing E-mail and websites for direct response.

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