Branding.com: On-Line Branding for Marketing Success by Deborah Kania, American Marketing Association Staff
BUY IT NEW
- Limited Time Offer! Everyone receives the Member Price on books.
See Details - This item is currently out of stock.
Product Details
- Pub. Date: May 2001
- Publisher: McGraw-Hill Companies, The
- Format: Hardcover, 304pp
- ISBN-13: 9780658003073
- ISBN: 0658003070
- Edition Number: 1
Synopsis
Branding.com explores online branding, from its basic principles to some of the most sophisticated Internet marketing technology available table today. Dozens of real-world examples plus two detai Led case studies--show what works and what doesn't for dot-corns and traditional brands alike. Discover how to:
- Drive customers back to your website
- Measure the success of your branding efforts with methods other than click-through
- Become "customer-centric"
- Maximize the advantages of technologies such as rich media, interstitials, and virtual communication
- Think through your current brand message and alter it, if necessary, for the Web
- Integrate the Web into your branding strategy, creating a next-generation media mix
Biography
Deborah Kania is a recognized Internet expert with more than ten years of experience in high-tech marketing--including online advertising, website marketing, and e-commerce. She is the director of marketing for Lens Express, the leading direct retailer of contact lenses, eyeglasses, sunglasses, and other vision-care products and services. Kania is the coauthor of Internet World Guide to One-to-One Web Marketing and The Web Catalog Cookbook. Additionally,she has written about Internet marketing for ClickZ.com, Iconoclast, and Business Marketing. She resides in Fort Lauderdale, Florida.
loading...