Leading Innovation: How to Jump Start Your Organization's Growth Engine by Jeff DeGraff, Shawn E. Quinn

Product Details

Synopsis

Leading Innovation presents a unique, holistic approach to creating innovation at all levels of your organization. Authors Jeff DeGraff and Shawn Quinn have created a real-world, how-to playbook of integrated creativity tools and techniques for understanding where innovation comes from and harnessing its power to create a culture where real growth happens on a constant basis.

Based on DeGraff's proven methods-which he teaches in his innovation program at the University of Michigan Ross School of Business and has applied at Fortune 500 companies around the world-this breakthrough guide focuses on systematically integrating business practices and connecting them to the value propositions they produce. You'll discover how to diagnose obstacles to innovation, realistically assess your options, and develop an integrated program of action that can be adjusted to meet the needs of any group, department, or business unit throughout your organization.

You'll learn the 7 key steps to double-digit growth, sparking innovation in your:

• Leadership-teams, development, and behavior
  
  
• Strategic planning-identifying emerging opportunities
  
  
• Organizational culture and competency development
  
  
• Performance management processes-resource allocation, portfolio management
  
  
• Innovation incubation processes-stage-gate development processes, innovation networks
  
  
• Human resource management-staffing, team building, organizational learning

Throughout, insightful case studies demonstrate how these results-driven methods are supported by senior leadership at GE, Reuters, Coca-Cola, Pfizer, Johnson & Johnson, Eaton, and other leadinginnovators.

Jeff DeGraff, Ph.D., is a Professor at the University of Michigan's Ross School of Business, teaching MBA and executive education courses; and the Managing Partner of the Competing Values Company. His clients include Pfizer, General Electric, and Toyota, as well as dozens of other Fortune 500 firms.

Shawn E. Quinn is a Partner in Competing Values and specializes in designing and facilitating organization change processes, with particular emphasis on aligning vision, strategy, technology, and human systems. He is a National Training Labs (NTL) certified facilitator.

Soundview Executive Book Summaries

In Leading Innovation: How to Jump Start Your Organization's Growth Engine, authors DeGraff and Quinn provide a unique and fresh look at creating innovation at all levels of a company. The book gives readers a venerable playbook of creativity techniques and tools, based on DeGraff's proven methods that he uses in his innovation program at the University of Michigan Ross School of Business. The authors also provide insightful case studies from Coca-Cola, GE, Eaton and many more world-class companies. Copyright © 2007 Soundview Executive Book Summaries

Biography

Jeff DeGraff, Ph.D., is a Professor at the University of Michigan's Ross School of Business, teaching MBA and executive education courses; and the Managing Partner of the Competing Values Company. His clients include Pfizer, General Electric, and Toyota, as well as dozens of other Fortune 500 firms.

Shawn E. Quinn is a Partner in Competing Values and specializes in designing and facilitating organization change processes, with particular emphasis on aligning vision, strategy, technology, and human systems. He is a National Training Labs (NTL) certified facilitator.