| Pt. I | Introduction: Supply and Demand | 1 |
| Ch. 1 | Pricing and the Demand and Supply Model | 3 |
| Pt. II | Consumer Behavior | 45 |
| Ch. 2 | Consumer Behavior and Market Demand | 47 |
| Ch. 3 | Extending the Theory of Consumer Behavior | 93 |
| Ch. 4 | The Cost of Time and the Theory of Consumer Behavior | 142 |
| Pt. III | The Firm: Its Technology and Costs | 169 |
| Ch. 5 | The Production Function and Costs of the Firm | 171 |
| Ch. 6 | The Cost Functions of the Firm | 217 |
| Pt. IV | Firm and Market Behavior | 253 |
| Ch. 7 | The Supply Functions of a Competitive Firm | 255 |
| Ch. 8 | Price Determination in a Competitive Industry | 277 |
| Ch. 9 | Monopoly | 327 |
| Ch. 10 | Oligopoly and Monopolistic Competition | 367 |
| Ch. 11 | Monitoring the Corporation: Corporate Governance | 416 |
| Pt. V | Pricing: Practices and Policies | 443 |
| Ch. 12 | Price Discrimination | 445 |
| Ch. 13 | The Free Rider Problem and Pricing | 487 |
| Ch. 14 | Market Behavior with Asymmetric Information | 517 |
| Ch. 15 | Pricing under Uncertainty | 556 |
| Pt. VI | Intertemporal Equilibrium and Factor Markets | 581 |
| Ch. 16 | Consumer and Supplier Behavior over Time | 583 |
| Ch. 17 | Wage Determination in Labor Markets | 624 |
| Pt. VII | Markets and Economic Efficiency | 665 |
| Ch. 18 | Economic Efficiency and General Equilibrium | 667 |
| Ch. 19 | Externalities and Public Goods | 699 |
| Suggested Answers to Selected Exercises and Problem Sets | 724 |
| Index | 751 |