International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media by Silvia Cambie, Yang-May Ooi


  • $49.95 Online Price
  • skip to cart


(Hardcover - New Edition)

Average Customer Rating:

( Be the first to review )

  • Pub. Date: August 2009
  • 256pp
    Other Formats 
    Available in eBook$39.96
    • Overview
    • Editorial Reviews
    • Features

    Product Details

    • Pub. Date: August 2009
    • Publisher:Kogan Page, Ltd.
    • Format: Hardcover, 256pp


    Social media have opened new channels of international communication, allowing communities across the world to come together instantaneously. 

    International Communications Strategy is about the opportunities and challenges this situation creates for PR practitioners.  Effective cross-cultural communication requires knowledge of social media as well as an understanding of online and offline cultures.  Moreover, communication practitioners are now expected to provide strategic advice and help executives engage with stakeholders in various parts of the world.

    Containing case studies of cross-cultural communication as well as information on alternative communication approaches, this book prepares practitioners to give strategic communication guidance to senior management or clients.

    "[H]ighly recommended to public relations professionals looking to optimize their communications in today's competitive business environment." -- Library Journal

    "[A] must-read for anyone who blogs or vlogs, and PR professionals who are morphing from service providers to business partners." - CNBC European Business

    "[A]n extremely useful resource for communicators who deal with the intercultural world and Web 2.0 on a regular basis." -- Communication Director

    More Reviews and Recommendations


    Silvia Cambié is a cross-cultural communicator and journalist, and advises clients on strategic communication, stakeholder relations and social media.

    Yang-May Ooi is a writer specializing in cross-cultural issues and social media. Her cross-cultural blog, Fusion View, has been featured on BBC Radio.

    Customer Reviews

    • Customer Rating:
    Be the first to write a review!