AMA Handbook for Customer Satisfaction by Alan F. Dutka: Book Cover

    AMA Handbook for Customer Satisfaction: A Complete Guide to Research, Planning, and Implementation by Alan F. Dutka

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    (Hardcover)

    • Pub. Date: May 1993
    • 240pp

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      Product Details

      • Pub. Date: May 1993
      • Publisher: McGraw-Hill Companies, The
      • Format: Hardcover, 240pp

      Synopsis

      AMA Handbook for Customer Satisfaction unlocks the secrets to planning and implementing a comprehensive customer satisfaction program-the linchpin of any effective marketing operation in the 1990s and beyond.

      Booknews

      A marketing guide with examples from large companies including Burger King and Baxter Healthcare Corp. Covers planning customer satisfaction research, designing questionnaires, conducting surveys, analyzing the results, applying the results, and maintaining customer satisfaction. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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