Managing Quality: A Practical Guide to Customer Satisfaction by D B N Murthy

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  • Pub. Date: August 1999
  • 228pp
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    Product Details

    • Pub. Date: August 1999
    • Publisher: SAGE Publications
    • Format: Hardcover, 228pp

    Synopsis

    This book is a practical guide for the implementation of holistic quality management practices aimed at achieving customer satisfaction. Divided into fourteen chapters, the book provides a judicious blend of select techniques and philosophy for quality management.

    The significant features of the book include: A step-by-step, 'hands-on' approach; inclusion of brief cases studies and examples; emphasis on doing simple things rights the first time and every time; jargon-free and easy-to-understand style, assuming little knowledge of statistics or background in quality.

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