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    Introduction to Media Communication by J. Jay Jay Black, Jennings Bryant

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    Textbook (Paperback - Older Edition)

    • 624pp

    Textbook Information

    • ISBN-13: 9780697201249
    • Edition Description: Older Edition
    • Edition Number: 4
    • Pub. Date: January 1995
    • Publisher: McGraw-Hill Higher Education

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    Product Details

    • Pub. Date: January 1995
    • Publisher: McGraw-Hill Higher Education
    • Format: Textbook Paperback, 624pp

    Synopsis

    This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today's media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.

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