Acknowledgments
Introduction
1. Advertising and Marketing
1.1 Advertising
1.1.1 Product Placement
1.1.2 The Super Bowl
1.2 Changing Demographics
1.3 Corporate Identity and Design
1.4 Marketing
1.4.1 Alcohol
1.4.2 Automobiles
1.4.3 Brands
1.4.4 To Children
1.4.5 Clothing
1.4.6 Food
1.4.7 To Generation X
1.4.8 Health Care
1.4.9 Interactive TV
1.4.10 Late Celebrities (Elvis and Princess Diana)
1.4.11 Old Age
1.4.12 Sports and Athletic Equipment
1.4.13 Unpleasant Products
1.5 Telemarketing
2. The Americas
2.1 Latin America
2.1.1 Argentina
2.1.2 Bolivia
2.1.3 Brazil
2.1.4 Chile
2.1.5 Colombia
2.1.6 Cuba
2.1.7 Dominican Republic
2.1.8 Ecuador
2.1.9 Guatemala
2.1.10 Mexico
2.1.11 Peru
2.1.12 Uruguay
2.1.13 Venezuela
2.2 Canada
2.3 Falkland Islands
2.4 Antarctica
3. Asia
3.1 Asia
3.2 Asian Capital Markets
3.3 Australia
3.4 Bhutan
3.5 Burma
3.6 China
3.6.1 Banks
3.6.2 Capitalism
3.6.3 Changing Management Practice
3.6.4 Consumers
3.6.5 Democracy
3.6.6 Doing Business
3.6.7 Economic Policy
3.6.8 The Environment
3.6.9 Feng Shui
3.6.10 Foreign Companies
3.6.11 Foreign Managers
3.6.12 Greater China
3.6.13 Guo quing
3.6.14 The Internet
3.6.15 Life Insurance
3.6.16 The Military and Business
3.6.17 Post-Deng Xiaoping
3.6.18 Privatization
3.6.19 Profits
3.6.20 Role of Politics
3.6.21 Size of Market
3.6.22 Stock Market
3.6.23 Tycoons
3.6.24 U.S. Policy
3.6.25 The United States and China by the Numbers
3.7 Hong Kong
3.8 India
3.9 Indonesia
3.10 Japan
3.10.1 Accounting
3.10.2 Aging Population
3.10.3 Auto Safety
3.10.4 Business and the EnglishLanguage
3.10.5 The Computer
3.10.6 Economic Adjustment
3.10.7 Entrepreneurship
3.10.8 Financial Markets
3.10.9 Foreign Business
3.10.10 Hollywood
3.10.11 Industrial Policy
3.10.12 Investment Strategy
3.10.13 Management
3.10.14 Marketing
3.10.15 Retailing
3.10.16 Trade Surplus
3.10.17 The United States and Japan
3.10.18 The United States and Japan by the Numbers
3.11 North Korea
3.12 South Korea
3.13 Malaysia
3.14 Mongolia
3.15 Pakistan
3.16 Republic of Palau
3.17 Papua New Guinea
3.18 The Philippines
3.19 Singapore
3.20 Taiwan
3.21 Thailand
3.22 Vietnam
4. Banking and Insurance
4.1 Banking and Islam
4.2 Bankers and Judgment
4.3 Card-Based Payment Systems
4.4 Commercial and Retail Banking
4.5 Credit Cards
4.6 Electronic Money
4.7 Insurance
5. Business-Friendly Geography
5.1 California
5.2 Florida
5.3 Las Vegas
5.4 Texas
6. Business Miscellany
6.1 Brains
6.2 Broadway
6.3 Civilization
6.4 The Intangibles
6.5 Language—English
6.6 Language—French
6.7 Language—German
6.8 Language—Spanish
6.9 Posterity
6.10 Religion
6.11 Science
6.12 Social Responsibility
6.13 Talent
6.14 Time
6.15 Travel
6.16 Yogi Berra—Business Philosopher
7. Competition
7.1 Competition
7.2 Competitiveness and the Corporation
8. Corporate Culture
8.1 Culture—Individual Companies
8.1.1 Apple
8.1.2 Boeing
8.1.3 Boston Celtics
8.1.4 Coca-Cola
8.1.5 Compaq
8.1.6 Disney
8.1.7 Ford
8.1.8 E & Gallo
8.1.9 General Motors
8.1.10 Goldman, Sachs
8.1.11 Hewlett-Packard
8.1.12 Hustler Clubs
8.1.13 IBM
8.1.14 Intel
8.1.15 McDonald’s
8.1.16 McKinsey & Co.
8.1.17 Merrill Lynch
8.1.18 Microsoft
8.1.19 JP Morgan
8.1.20 Netscape
8.1.21 Nomura
8.1.22 Starbucks
8.1.23 3M
8.1.24 Toyota
8.1.25 Wired
9. Corporations
9.1 The Changing Corporation
9.2 Core Competencies
9.3 Corporate Architecture
9.4 Corporate Espionage
9.5 Corporate Failures
9.6 Corporate Jargon
9.7 Corporate Philanthropy
9.8 Corporate Productivity
9.9 Corporate Relocation
9.10 Corporate Strategy
9.11 Corporate Success
9.12 Financial Control
9.13 Loyalty to a Corporate Employer
9.14 People—The Most Important Resource
10. Customers
10.1 Customer Service
10.2 Consumer Behavior
11. Directors
11.1 Directors and Corporate Governance
11.2 Director and Shareholder Activism
11.3 Women in the Boardroom
12. Diversity and Sexual Issues
12.1 Diversity
12.2 Gay Issues
12.3 The Glass Ceiling
12.4 Immigration
12.5 Managing a Low-Skill, Entry-Level Workforce
12.6 Sexual Harassment
12.7 Sex in the Workplace
12.8 Skills for Work
12.9 Tokenism
13. The Economy
13.1 Budget Deficits
13.2 The Business Cycle
13.3 The Business Cycle—Dead or Not?
13.4 Demographers
13.5 Economists and Economics
13.6 The Economy, Stupid
13.7 Employment Trends
13.8 The Federal Reserve and Central Banking
13.9 The Federal Reserve and Diversity
13.10 The Federal Reserve by the Numbers
13.11 Forecasting
13.12 Inflation and Deflation
13.13 Monetary Policy
13.14 The National Debt
13.15 Productivity
13.16 Recession and Depression
13.17 Statistics
13.18 The Transformed Economy
13.19 Unconventional Economic Indicators
14. Education
14.1 American Business Education
14.2 British Business Education
14.3 Indian Business Education
14.4 Japanese Business Education
14.5 Business Education—Alternatives to Business School
15. Entrepreneurship
15.1 Entrepreneurship—Growing Pains
15.2 Entrepreneurship—The Downside
15.3 Entrepreneurs and Capital
15.4 Salesmanship
16. Ethics and Values
16.1 Bankruptcy
16.2 Ethical Crisis Management
16.3 Global Ethics
16.4 Money Laundering
16.5 Privacy
16.6 Privacy at Work
16.7 The Tobacco Industry under Oath
16.8 Transparency
16.9 Whistleblowing
17. Europe
17.1 Business Conditions
17.2 Capital
17.3 Competitiveness and the Heavy Hand of the State
17.4 Entrepreneurship
17.5 The Environment
17.6 The Future
17.7 Jobs
17.8 Modern Conveniences
17.9 A Single Currency
17.10 Trade with Latin America
18. Europe—Western
18.1 France
18.2 Germany
18.2.1 Germany and the European Community
18.3 Great Britain
18.3.1 British Advertising
18.3.2 Great Britain and the European Community
18.4 Greece
18.5 Ireland
18.6 Ireland, Northern
18.7 The Netherlands
18.8 Norway
18.9 Portugal
18.10 Spain
18.11 Sweden
18.12 Switzerland
19. European Community
19.1 Business
19.2 National Taste
19.3 Policies
20. Executives
20.1 CEOs
20.2 CEOs and Acquisitions
20.3 Corporate Succession
20.4 Dealmaking
20.5 Executive Bathrooms
20.6 Executive Books
20.7 Executive Grooming
20.8 Executive Health
20.9 Executive Mental Health
20.10 Executive Pay
20.11 Executive Security
20.12 Golden Parachutes and Other Cushy Deals
20.13 Humor
20.14 Mergers and Acquisitions
20.15 Nepotism
20.16 Other Chiefs
21. Executive Diversions
21.1 Golf
21.1.1 Golf and Business
21.1.2 Golf and Character
21.1.3 Golf and Ego
21.1.4 Golf and Ethics
21.1.5 Golf and the Japanese
21.1.6 Golf and Power
21.1.7 Golf and Practical Jokes
21.1.8 Golf and Productivity
21.1.9 The Grass Ceiling
21.2 Alternatives to Golf
21.2.1 Dogs
21.2.2 Football
21.2.3 Shooting
22. Facing the Future
22.1 Current Trends
22.2 Innovation
22.3 New Technology
22.4 Predicting the Future of One’s Own Business
22.5 Vision
23. Finance
23.1 Beating the Averages
23.2 Betting Wrong
23.3 Big Name Investors
23.4 Caveat Emptor
23.5 Crashes
23.6 Declining Markets
23.7 Derivatives
23.8 Financial Information
23.9 Finance and Technology
23.10 Financial Markets
23.11 Global Financial Markets
23.12 Gold and Other Commodities
23.13 Hedge Funds
23.14 Individual Investors
23.15 Institutional Shareholders
23.16 Investing on the Internet
23.17 Investing, High-Tech
23.18 Investing (IPOs, LBOs, Hostile Takeovers, Limited Partnerships, Limited Partnerships Asset-Backed Securities, etc.)
23.19 Investing (Media and Entertainment)
23.20 Investing (Stock Market)
23.21 Investment Banking and Bankers
23.22 Investment Banking and Its Rewards
23.23 Investment Banking and Risk
23.24 Investment Strategy
23.25 Municipal Bonds
23.26 Portfolio Managers
23.27 Quantitative Analysts
23.28 Real Estate
23.29 Risk Taking and Risk Management
23.30 Securities Analysts
23.31 Stockbrokers of Dubious Integrity
23.32 Venture Capital
23.33 U.S. Financial Markets
23.34 Volatility
24. The Former Soviet Bloc
24.1 Eastern Europe
24.2 Individual Countries
24.2.1 Albania
24.2.2 Armenia
24.2.3 Azerbaijan
24.2.4 Belarus
24.2.5 Bulgaria
24.2.6 Czech Republic
24.2.7 Estonia
24.2.8 Georgia
24.2.9 Hungary
24.2.10 Kazakhstan
24.2.11 Latvia
24.2.12 Poland
32.12 Reviews
32.13 Solving Problems
32.14 The Straight Story
32.15 Teamwork
32.16 Tolerating Failure
33. Markets and Trade
33.1 Comparative Advantage of Nations
33.2 Consumer Boycotts
33.3 Developing Countries
33.4 Free Markets
33.5 Free Trade
33.6 Free Trade—Dissenting Opinions
33.7 Human Rights and Geopolitical Policies That Affect Trade
33.8 Malthus Revisited
33.9 The Market
33.10 Microlending
33.11 NAFTA (North American Free Trade Agreement)
33.12 NAFTA—The Next Generation
33.13 Protectionism
33.14 Protectionism by the Numbers
33.15 Sanctions by the Numbers
33.16 Trade Deficits
33.17 Trade by the Numbers
33.18 World Trade Organization
34. The Middle East and Africa
34.1 The Middle East
34.1.1 Egypt
34.1.2 Iran
34.1.3 Iraq
34.1.4 Israel
34.1.5 Palestine
34.1.6 Saudi Arabia
34.2 Africa
34.2.1 Gabon
34.2.2 Kenya
34.2.3 South Africa
34.2.4 Tanzania
34.2.5 Zimbabwe
35. Money
35.1 Americans and Their Savings
35.2 Americans and Wealth
35.3 Greed
35.4 Inherited Wealth and Other Unearned Income
35.5 Money
35.6 Money and Motivation
35.7 Money and Its Rewards
35.8 Money and Self-Esteem
35.9 Money and Wisdom
35.10 Personal Philanthropy
35.11 Value
35.12 Worker Income
36. The Professionals
36.1 Accountants
36.2 Lawyers
36.2.1 Business and the Criminal Law
36.2.2 Business and the Law
36.2.3 Expert Witnesses
36.2.4 Intellectual Property
36.2.5 Law by the Numbers
36.2.6 Law and the Profit Motive
36.2.7 Legal Ethics
36.2.8 Legal Language
36.2.9 The Legal Mind
36.2.10 Litigation
36.2.11 Securities Laws
36.2.12 Tort System Run Amok
36.2.13 Tort System—On the Other Hand
36.2.14 What People Think of Lawyers
36.3 Management Consultants
37. Public Affairs
37.1 The Media
37.2 PR
38. Public Interest Issues
38.1 Environmentalism and Economics
38.2 Environment and Management
38.3 Environmental Regulation
38.4 Greenhouse Effect
38.5 Junk Science
38.6 Ralph Nader
38.7 Recycling
39. Reengineering
39.1 Being Downsized
39.2 Downsizing
39.3 Euphemisms for Being Fired
39.4 Outplacement
39.5 Outsourcing
39.6 Quality
39.7 Reengineering the Corporation
39.8 Survivor Angst
40. The Roaring Eighties
40.1 The Eighties
40.2 Hostile Takeovers
40.3 Roaring Eighties Hall of Shame
40.4 S & L Crisis
40.5 Takeovers, the Aftermath
41. Success
41.1 Secrets of Success
41.2 Being on Top
42. Wall Street
42.1 Careers
42.2 Diversity
42.3 Humor
42.4 Old Wall Street
42.5 Personality
42.6 Stock Market Miscellany
42.7 Trading and Sales
42.8 Women
43. Words of Wisdom
44. Work
44.1 Adapting from the Military to Civilian Work
44.2 Employment
44.3 Following Your Spouse to a New Job
44.4 Fulfillment
44.5 Incentive Compensation
44.6 Motivation
44.7 Retirement
44.8 The Work Ethic
44.9 Worker Anxiety
Index of Names
Index of Organizations
loading...