Planning, Implementing and Evaluating Health by James F. F. McKenzie, Jan L. Smeltzer

From the Publisher

This comprehensive book provides all of the background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. Written in a step-by-step approach, this unique book offers readers both theoretical and practical information, including concepts covered in the examination for Certified Health Education Specialists (CHES).

Booknews

Written as a first text for students in health promotion program development, provides theoretical and practical information. Topics include the planning process, assessing needs, data collection, mission statement, theories and models, interventions, community organization, identification and allocation of resources, marketing, implementation, evaluation, and data analysis. Each chapter includes objectives, key terms, summary, review questions, and activities. Thirteen appendices contain such items as a model alcohol policy, code of practice for smoking cessation programs, and a health behavior contract. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

• Table of Contents

Table of Contents