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Textbook (Paperback)
Textbook Information
Lupton (graphic design, Maryland Institute College of Art, Baltimore; Cooper-Hewitt, National Design Museum in New York) offers practical information about type within a context of design history and theory in a text that reflects the diversity of typographic life, past and present. Through three sections on letter, text, and grid, the volume begins with an exploration of the basic letter forms, and builds to the organization of words into coherent bodies and flexible systems. Each section opens with a narrative essay about the cultural and theoretical issues of typographic design across a range of media, followed by example pages demonstrating how and why typography is structured as it is. Illustrated with b&w and color diagrams and photographs. No subject index. Annotation ©2004 Book News, Inc., Portland, OR
More Reviews and RecommendationsEllen Lupton is one of America's preeminent design educators. Her books include Skin , Inside Design Now , and Mixing Messages , among others. She is currently director of the design program at Maryland Institute of Art and Design.
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August 25, 2009: I am an up an coming graphic designer. And if your serious about design then this is a must have. Not only do you get some theory on the use of type but you also get a lot of practical examples too. Its breaks down the structure of type, the origins of type, and gives you a lot of examples of the best application for different kinds of type. The difference between an average designer and a great designer is in their type use. This book shows you how to fully utilize and get the most out type.
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March 23, 2009: I had to get this book for computer class, but I'm NEVER gonna use this book for my personal profit. It's only history of how the letters were created, that's it, I personally don't do anything with that information. No one in my class likes that book. If you're into types, sure, it might be interesting to have, but otherwise, not worth it. Too expensive just for historical facts and nothing practical to learn...from my point of view.