Entrepreneurial Small Business by Richard P. Green, Jerome A. Katz

Part One:
Entrepreneurs, Ideas and Plans: The Basis of Small Business

Chapter 1 Small Business: Its Opportunities and Rewards
Chapter 2 Small Business Ethics: A Key to Long-Term Success
Chapter 3 Small Business Entrepreneurs: Characteristics and Competencies
Chapter 4 Small Business Ideas: Creativity, Opportunity, and Feasibility
Appendix: A Sample Feasibility Study: Pet Élan
Chapter 5 Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6 Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7 Small Business Strategies: Imitation with a Twist
Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store
Chapter 8 Business Plans: Seeing Audiences and Your Business Clearly
Appendix: Example Cover Letter and Résumé
Appendix: MyLibros.com Business Plan


Part Two: Marketing in the Small Business

Chapter 9 Small Business Marketing: Product and Pricing Strategies
Chapter 10 Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11 Small Business Distribution and Location
Chapter 12 Marketing Plans: Saying How You’ll Get Sales
Appendix: A Marketing Plan: PizzMo


Part 3: Cash, Accounting, and Finance in the Small Business

Chapter 13 Small Business Accounting: Projecting and Evaluating Performance
Chapter 14 Cash: Lifeblood of the Business
Appendix: Completing a Bank Reconciliation
Chapter 15 Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16 Assets: Inventory and Operations Management
Chapter 17 Small Business Protection: Risk Management and Insurance
Appendix: Economic Order Quantity
Appendix: Time Value of Money and Discounted Cash Flow Analysis


Part 4:
Management and Organization in the Small Business

Chapter 18 Legal Issues: Recognizing Your Small Business Needs
Chapter 19 Human Resource Management: Small Business Considerations
Chapter 20 Achieving Success in the Small Business


Cases

1
Brothers Going Separate Ways or Not?
2
G & R Garden Center: Lawn Care Services Division
3
Real Estate Millionaires of Memphis
4
Big Business in a Small Rural City
5
The Ambitious College Kid Who Just Can’t Wait
6
The Grande General Store, Est. 1948 – It’s Time to Sell
7
The Computer Guru: A One-Man Show or an Empire?
8
The Old Timer’s Woodstove Shop
9
The House of Wine – Grand Opening
10
Saunders and Company, Inc., An International Entrepreneurial Enterprise
11
S & Z East Coast Importers
12
The Wallingford Bowling Center
13
Parker Mountain Products, Inc.
14
Nate Mower & Son, Residential Plumber(s)
15
The Landlords: Investments in Commercial Real Estate
16
Richard Harris and Harris Homes
17
The House of Wine (revisited)
18
Eli Associates: Professional Writers, Speakers, Consultants
19
Wayne Manor Comix
20
The Daughter of the Immigrant