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(Compact Disc - Unabridged)
A high-stakes race that will transform global economies is beginning: the race to develop low-carbon energy in time to solve the dangerous problem of global warming. And if Washington gets the rules wrong, the race will flounder or even run horribly off course.
Environmental Defense Fund president Krupp and journalist Horn proffer a business-centric prescription for alleviating climate change, coupling the market force of capitalism with technological innovation and entrepreneurial inventiveness. The authors argue in favor of strict federal carbon caps, which would induce innovators to explore new ways to control carbon dioxide emissions. The book notes the global and historical successes of cap and trade mechanisms, such as the Clean Air Act of 1990. Designed specifically to control sulfur dioxide (which causes acid rain), the Clean Air Act cut emissions 30% more than the law required by providing coal plant operators with a financial incentive to modernize. New technologies that would benefit from such a "logical, elegant, market-based approach" include one as basic as an Arizona natural gas power plant that vents its smokestack waste into a vast greenhouse, where it nourishes algae used for manufacturing biodiesel, and one as a radical as harnessing the kinetic energy of molecules as a power source. This optimistic book brims with similar ideas, balancing jargon-heavy science with engaging profiles of individuals who are blending business and science in an attempt to save the planet. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. More Reviews and RecommendationsIn his twenty-three years as president of Environmental Defense Fund, Fred Krupp has been the foremost champion of harnessing market forces for environmental ends. He lives in Connecticut.
Miriam Horn has written for Vanity Fair and the New York Times. She lives in New York City.
Minnesota-born Dick Hill is a five star author who has earned numerous creative and marketing awards. His books include Battle Talk!, a Five Star Winner. A graduate of the University of Minnesota, Hill survived a 35 year advertising career, including 12 years with Campbell Mithun. He is president of Dick Hill Advertising and lives with his wife, Mary, in Edina, Minnesota.