Beyond the Niche: Essential Tools You Need to Create Marketing Messages That Deliver Results by Kathryn Hendershot-Hurd

Beyond the Niche: Essential Tools You Need to Create Marketing Messages That Deliver Resultsby Anonymous

Reader Rating:
See Detailed Ratings

Kathryn writes beautifully and makes her point clearly with entertaining marketing examples and analogies we are all familiar with. I was expecting a technical book for people trained in 'marketing.' This book is so applicable to anyone who has a product or service. Some of the principles suggested can be incorporated immediately into daily communication without further investment. I had no idea how...