(Hardcover)
Koenig (owner of his own technical-based consulting company) offers advice to the budding engineer entrepreneur on starting up his or her own engineering-based business. His ten chapters take the reader through the various steps of business start up, from visualizing the company to the formulation of the business plan. Along the way he discusses the introduction of entrepreneurship into the engineering curriculum, effective communications, new product introduction, financial instruments, and e-commerce issues. Annotation ©2003 Book News, Inc., Portland, OR
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