| 1 | Career Opportunities in Retailing | 1 |
| 2 | Overview of Retailing | 37 |
| 3 | Retail Institutions | 63 |
| 4 | Store Location Decisions | 103 |
| 5 | Planning the Store | 143 |
| 6 | Retail Organization | 171 |
| 7 | Managing Human Resources | 197 |
| 8 | Understanding the Customer | 231 |
| 9 | Planning for Sales: The Merchandise Budget | 267 |
| 10 | Planning Merchandise Assortments | 295 |
| 11 | Sources of Merchandise | 327 |
| 12 | The Retailer-Supplier Relationship | 357 |
| 13 | Merchandise Control | 393 |
| 14 | Pricing Decisions | 425 |
| 15 | Retail Advertising | 455 |
| 16 | Sales Promotion, Customer Service, and Retail Credit | 487 |
| 17 | Personal Selling in Retailing | 523 |
| 18 | Retail Accounting and Control | 553 |
| 19 | Nonstore and Service Retailing | 583 |
| 20 | Legal and Technical Aspects of Retailing | 611 |
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