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A Practical Guidebook for Building and Operating a Successful Conscious Enterprise
he words "business" and "social change" may seem contradictory, but the fact is that a successful business may be the most powerful force for positive change in the world today. With Working for Good, Jeff Klein presents a how-to guidebook for becoming a conscious entrepreneur-one who addresses social issues while running a profitable business based on integrity and self-actualization.
Putting the tools of conscious business development firmly in our hands, Jeff takes us step by step through the five essential skills of Working for Good, showing how to:
Deeply engage others with your work by expressing your humanity through embodied awareness
Sustain both your business and your values by establishing purpose grounded in principles
Generate rich experiences in and outside of work through a network of spirited connection and collaboration
For anyone who has yearned to make a good living in service of real social change, Jeff Klein offers an indispensable read that is at once deeply inspirational and wholly practical.
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October 22, 2009: WORKING FOR GOOD provides intuition and mindfulness exercises readers can practice to gain a better sense of who they and how they can do the most good in the world. Author Jeff Klein shares insights drawn from his role as executive director of a nonprofit called FLOW, encouraging us to build, support and work for conscious businesses that operate based on three core principles: having a deeper purpose, optimize interdependencies, and providing leadership through being in service. Klein provides some examples of how to work in conscious businesses in a way that is perfectly suited for anyone interested in making money while simultaneously operating from a place of honesty, compassion, and love. Few money-making ideas are presented in WORKING FOR GOOD, as this is primarily more of a self-help book than a business book in the traditional sense.
WORKING FOR GOOD provides a tantalyzing glimpse behind the scenes of conscious businesses that are becoming increasingly visible and admired, at a time when many self-serving businesses are suffering from tarnished images when the public becomes aware of their selfish short-sightedness. Klein takes readers through some of the most important practical skills needed for working in conscious businesses, which require self-reflection and a commitment to ongoing growth to achieve. WORKING FOR GOOD is not recommended for readers who are not interested in self actualization, as they may not readily recognize the intrinsic value of learning skills such as understanding emotions, or reflective listening. I recommend WORKING FOR GOOD for anyone interested in helping to transform their business into a more conscious business, who is open to becoming more conscious in the process.Reader Rating:
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September 21, 2009: Jeff Klein's first book Working for Good is not only for CEOs but for all of us, change agents, who are trying to make a difference while making a living - no matter what our role, responsibilities and work setting are - whether we work for a large corporation, a small private business, a social enterprise, or a non-profit.
Embedded in the book is the idea that one cannot facilitate change by simply looking outside of ourselves for designing more conscious businesses. On the contrary, making a difference in our work begins with a personal journey of looking deeply into ourselves to find the insights and strength required to behave and act more mindfully. To do so, we need to reconnect to our humanity, to our heart, and to our soul. Klein's five Working for Good principles - awareness, embodiment, connection, collaboration, and integration - are the critical skills that we need to develop if one wants to facilitate change. Accompanying the presentation of each skill are reflection exercises that aim at anchoring the learnings from the book and at helping us develop our own personal practice. Do each exercise mindfully and you'll witness the subtle transformative process that occurs within you! As you engage in leading and facilitating change, Working for Good will be the essential resource you will come back to, again and again, when you feel that the challenge is too great and the burden too heavy. Note: I had the great pleasure to participate to Klein's presentation of his book at the East-West bookstore in Seattle on September 17. Unlike any traditional book reading, Klein engaged the audience into a mini workshop and gave each of us the opportunity to tune in and reflect on our life and work purpose, on the roadblocks that may be in our way to achieving it, and on the different kinds of support we can draw from as we embark onto our journey as change agents. Based on his extensive personal experience in working with - and helping develop conscious businesses, Klein's stories provided a meaningful and highly optimistic view of what the future of Working for Good might be like for each of us. For more live presentations by Klein, see his website: www.workingforgood.com
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