Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz, Guy Kawasaki (Afterword), Seth Godin (Foreword by)
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(Hardcover)
- Pub. Date: February 2009
- 232pp
- Sales Rank: 44,527
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Product Details
- Pub. Date: February 2009
- Publisher: Kaplan Publishing
- Format: Hardcover, 232pp
- Sales Rank: 44,527
- ISBN-13: 9781427798619
- ISBN: 1427798613
Synopsis
Who Is Talking About You?
Master the art of word of mouth marketing with this practical hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Biography
Andy Sernovitz teaches word of mouth marketing to the biggest brands and thousands of entrepreneurs and small businesses. He is a popular keynote speaker and CEO of GasPedal. He is also the President Emeritus of the Word of Mouth Marketing Association and teaches word of mouth marketing at Northwestern University. An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do fantastic marketing. He taught entrepreneurship at The Wharton School, ran a business incubator, and started half a dozen companies.
Customer Reviews
A reviewerby Anonymous
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October 18, 2007: People love to talk. Now, thanks to the Internet, they also like to post reviews about the products and services they have experienced. This combination of people talking and a new democratic medium has helped create a variation of marketing based on word-of-mouth. Of course, any good business owner recognizes that word-of-mouth, or customer referrals in the old lingo, is a time-tested form of marketing. But the new twist is that, thanks to increased ad costs, more intense competition and smaller budgets, marketers are stretching to develop new tactics. Enter author Andy Sernovitz and the word-of-mouth concept. The author contends that this is a novel idea, but is it really new? Probably not. Most of the ideas are self-evident and Sernovitz tends to repeat them. While we love a new thing, readers instead might see this as an updated look at a known phenomenon: the power of neighbors who talk to each other.
HIghly recommendedby Anonymous
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April 23, 2007: This was a great book with timely, practical information that can be immediately implemented. Even if companies implemented only one or two the author?s suggestions, they would light years ahead of most.
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